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CNN International tops chart across Asia Pacific: survey

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MUMBAI: CNN International has emerged as the undisputed number one international news brand in Asia-Pacific according to the latest Ipsos Affluent Survey released on 3 November, 2015.

 

In India, CNN tops the chart of international news brand in total multi-platform reach. The channel also leads in both TV (monthly and daily) and digital (monthly) reach in the country. According to the survey, in terms of the multi-platform news brand, the channel gets three per cent monthly reach in Asia Pacific, while it has two per cent reach in India.

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The channel is also ranked number one in the TV news network by 29 per cent monthly, 20 per cent weekly and seven per cent daily reach in Asia Pacific, while it has a daily reach of 21 per cent monthly and six per cent in India. When it comes to digital news brand, the channel has 11 per cent monthly reach in Asia Pacific.

 

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CNN is also a top ranker with exclusive reach by at least three quarters (74 per cent+) of consumers of competing news brands also consume CNN, while between a half (46 per cent) and three quarters (73 per cent) of its consumers do not view/read competitor news brands in Asia Pacific.

 

CNN is also titled as a growing genre leading the international news genre and growing in both TV and digital audiences as well as being number one in TV and digital. The channel also leads all international news/business brands in key target groups in monthly multi-platform reach.

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When it comes to business, it reaches 55 per cent of top management, 49 per cent of financial decision makers and 44 per cent of total business decision makers in Asia Pacific.

 

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CNN International vice president advertising sales for Asia Pacific Sunita Rajan said, “The survey results are clear: no matter how the figures are analyzed, whether it’s by platform, metric or major target group, no other news brand has a stronger reach than CNN. It proves our strategy to be where our audience wants us, on all platforms all of the time, is working. It’s also encouraging from an industry perspective that the international news genre as a whole is growing. The fact CNN is the clear leader in a growing market is a testament to the hard working team at CNN International.”

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News Broadcasting

CNN-News18 to host Kolkata Town Hall on Hooghly River

‘Bhalobasa Bengal Inspiring Bharat’ event on April 20 brings cultural icons, trailblazing women and leaders aboard a cruise to celebrate Bengal’s enduring influence.

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MUMBAI: Bengal is about to make fresh waves on the Hooghly and this time the current is pure conversation. CNN-News18 is taking its iconic Town Hall format to the waters of the iconic Hooghly River on 20 April 2026 with a special edition titled ‘Bhalobasa Bengal – Inspiring Bharat’. The floating event will celebrate the state’s rich cultural legacy and how its ideas, creativity and spirit continue to shape the rest of the country.

The unique riverside setting draws on Bengal’s history as a cradle of reform, art and intellectual thought. The speaker line-up mirrors that diversity: cultural heavyweights Mithun Chakraborty and Sreenanda Shankar will share the stage with trailblazing “Devis” such as Tanya Sanyal (India’s first woman firefighter in aviation), Ipsita Chakraborty (Kolkata’s first woman bartender) and Reshma Nilofer Visalakshi (Nari Shakti awardee and marine pilot). Music will flow through the celebrated pianist-vocalist duo Sourendro and Soumyojit, while public life and governance will be represented by Smriti Irani, Leander Paes, Saira Shah Halim, Keya Ghosh, Rekha Patra, Roopa Ganguly and Babul Supriyo.

CNN-News18, editorial affairs director, Rahul Shivshankar, said the event honours voices that carry Bengal’s legacy forward. Smriti Mehra, CEO – English & Business News, Network18, added that Bengal’s stories resonate far beyond its borders, especially as the state heads into polls.

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From the first woman to battle flames in the skies to legendary actors who shaped Indian cinema, the gathering promises a rich mix of inspiration, courage and candid dialogue. In a city where culture has always flowed as freely as the river itself, CNN-News18 is turning the Hooghly into a floating forum for ideas that matter.

Tune in on 20 April on CNN-News18, CTV and YouTube to catch Bengal’s heartbeat in full flow.

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