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Wipro Global restructures media & telecom services wing
New Delhi, 8 November: Software major Wipro Global media and telecom Business head Ayan Mukerji has quit, leading to a shake-up. No reasons were given for Mukherji’s departure as the head of the nearly $1 billion business. Mukherji played a major role in growing the various businesses across geographies during his 28 years of association with the outsourcing major.
Wipro said the global media and telecom business will have a new structure with its sub-vertical communication services providers carved out into a separate strategic business unit (communications) with Vice President Anil Jain as its head. Jain will report to
president and chief operating officer Abidali Neemuchwala.
A statement from the company said the media vertical has been merged into the retail, consumer goods, transportation and government (RCTG) business unit headed by Srini Palla to tap increasing synergies. The network equipment providers’ (NEP) vertical that works with customers such as Cisco has been merged into the manufacturing and hi-tech business headed by NS Bala to strengthen the company’s position in this space.
Product engineering services business will also report to Neemuchwala who joined Wipro in March after leaving Tata Consultancy Services.
In the second quarter of fiscal 2016, Wipro generated 13.4 percent revenue from Global Media & Telecom, 26.7 percent from Finance Solutions, 18.7 percent from Manufacturing & Hitech, 11.4 percent from Healthcare, Life Sciences & Services, 15.1 percent from Retail, Consumer Goods & Transportation and 14.7 percent from Energy, Natural Resources & Utilities. Its revenue rose 2.1 percent sequentially to $1,832 million in the second quarter ended 30 September.
The Americas region contributed 53 percent revenue in Q2, Europe 25.2 percent, India & Middle East business 10.6 percent and APAC and Other Emerging Markets 11.2 percent.
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DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
