News Broadcasting
Zee Media Corporation elevates Pooja Gupta as marketing head
MUMBAI: Zee Media Corporation (ZMC) DVP – content strategy and marketing Pooja Gupta has been promoted as marketing head with effect from 9 November.
Based in Noida, she will continue to report to Zee Media Corporation COO R K Arora.
In her new role, Gupta’s focus will be to build brand awareness of all channels of Zee Media across various sectors and verticals as well as with key stakeholders leading to increase traction with the company’s advertiser-customer.
Gupta’s contribution will be to undertake a review of the branding and marketing proposition, in line with the development of Zee Media strategy.
All marketing functions, response cell and content strategy teams across the channels will now report to Gupta.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
