Applications
Infobip becomes an Oracle Independent Software Vendor partner
Mumbai – Infobip, a global cloud communications platform and a member of Oracle PartnerNetwork (OPN), today announced it has enhanced its relationship with Oracle, becoming an Independent Software Vendor (ISV) with access to Oracle Integration Cloud.
Now, businesses using any Oracle solution can access Infobip’s omnichannel platform through Oracle Cloud Marketplace (OCM). They can quickly orchestrate powerful interactions, help increase customer satisfaction, boost sales, and improve campaign performance.
Oracle Cloud Marketplace is a one-stop shop for Oracle customers seeking trusted business applications and services offering unique solutions, including ones that extend Oracle Fusion Cloud Applications.
Infobip’s communication channels will enable businesses to deliver conversational experiences across many sectors including banking and financial services, retail and ecommerce, and hospitality and leisure. Through Infobip’s collaboration, Oracle users will gain customer insights, enabling them to adjust campaign strategies and nurture leads across every stage of the buying process. Oracle users can connect additional channels to a single solution to help them work together, carry conversations from one channel to another, and set up failover options to ensure customers receive time-sensitive alerts and information. Infobip will also be building additional integrations through the Oracle Integration Cloud.
Businesses can achieve their objectives through Infobip’s network of more than 800 direct operator connections and reliable network delivering more than 100 billion messages a year, and Oracle’s best-in-class marketing and sales solutions for B2C and B2B companies.
“Oracle is committed to providing leading customer experience solutions that help our global business-to-business and business-to-consumer customers use data more intelligently to significantly enhance the engagements they have with their customers,” said Oracle marketing VP of product management Stephen Streich. “Our collaboration with Infobip will give our customers access to the latest communication solutions to help continuously deliver value.”
Infobip started its collaboration with Oracle in 2018 as a member of OPN, enabling Oracle Cloud Customer Experience (CX) customers to orchestrate consumer interactions using Oracle Responsys, Oracle Eloqua, and Oracle Digital Assistant. Infobip’s solutions have helped enable businesses deliver personalized, omnichannel messaging and nurture customer relationships across WhatsApp, Viber, and SMS. More than 18 billion interactions have been managed across 65 customers through these integrations so far.
“Consumers want to have conversational experiences with a business or brand over the channels they use with their families and friends. This means firms must offer and integrate a broad range of communications channels. That’s why we’ve enhanced our collaboration with Oracle by becoming an Oracle ISV,” said Infobip global VP for Strategic Alliances & Partnerships Veselin Vuković. “With the ability to integrate our full omnichannel communications platform across any Oracle solution, available through Oracle Cloud Marketplace, we can help enterprises, no matter their sector or use case, create conversational experiences that increase conversions, boost sales and drive loyalty.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
