MAM
Sonam Kapoor becomes the biggest brand promoter on Social Media
MUMBAI: Celebrity endorsement is one of the best ways for creating buzz for the brand. TO THE NEW Digital celebrity index for the month of September confirms that Sonam Kapoor made maximum use of her social media accounts as a means for promoting the brands she endorses. 32 of her posts out of a total of 144 across all her social media accounts (Facebook, Twitter and Instagram) were basically promotions for various brands. It comes out to be 22 per cent of her total posts.
Ranveer Singh ranks second among celebrities using social platforms for brand promotions, with a total of 17 posts out of 57 talking about his endorsements. Brand Promotion constituted 30 per cent of the total posts made by Singh.
As per the reports there were an equal proportion of posts by male as well as female celebrities when it comes to brand promotions on Facebook. Sonam Kapoor uses Facebook as a medium of brand promotion the most, among all other celebrities. The promoted brands included beauty & fashion products such as L’Oreal and Vogue.
Very fewer celebrities used instagram as a platorm for brand promotions. Only 25 percent of celebrities were found to be promoting brands via instagram, Ranveer Singh having the highest number of posts here promoting brands like Vogue and Adidas.
Even on twitter, Sonam Kapoor ranks as the most active celebrity in promoting brands, with almost 10 per cent of her tweets in September dedicated to her endorsements. Sonam Kapoor has actively promoted Vogue India, L’oreal India and Kayson NZ.
Hrithik Roshan was the 1st runner up in the race of brand endorsement, promoting his in-house brand HRX with Tiger Shroff. A total of 42 brand related tweets were posted by all the celebrities together Ranveer Singh, Yami Gautam, Alia Bhatt, Madhuri Dixit, Shraddha Kapoor, Sonakshi Sinha, Amitabh Bachchan and Akshay are amongst the other celebrities who promote brands on twitter frequently in the month of September.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
