Brands
TOPSGRUP recognized as India’s Most Trusted Brand for 2015 in the Security Category
Mumbai – November 30, 2015: TOPSGRUP, India’s largest security group, received the unique recognition of being recognized as INDIA’S MOST TRUSTED BRAND for 2015 in the Security Category. The brand was selected amongst more than 2,000 short listed brands related to various categories based on a consumer survey conducted in India by Media Research Group (MRG), a company with close to 15 years’ experience in conducting exhaustive research of this nature.
Being the 3rd such award for the company this year, the global security service provider has been recognized as INDIA’S NO. 1 BRAND IN THE SECURITY CATEGORY by the Indian Brand Leadership Awards in association with IBC Infomedia (International Brands Consultants). Furthermore, according to the BRAND TRUST REPORT INDIA, TOPSGRUP has significantly risen to 171th position from 800th position in 2014 across all segments and brands in India.
Ramesh Iyer, Vice Chairman & CEO – India, TOPSGRUP said, “INDIA’S MOST TRUSTED BRAND Award is a true recognition of excellence and appreciation of our brand. As trust is the very basis of security solutions, all the three awards are a source of great pride to our firm. They reassure and show our dedication towards creating the most secure environment for our clients.”
At the awards ceremony, organized by IBC Infomedia Corp, USA, TOPSGRUP proudly finds itself in the company of other leading and established brands like as Airtel, Samsung, Dabur, Air Asia, Asian Paints, HDFC Bank, Croma, Lodha and Aquaguard among others.
The grand awards ceremony which felicitated and honoured more than 50 successful brands saw more than 200 delegates including CEOs, Managing Directors, Vice Presidents and Directors in attendance.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
