MAM
Animeta & Technopak team up for ROI-driven influencer marketing
Mumbai: Animeta and Technopak proudly announce their strategic collaboration, uniting Animeta’s tech-data-enabled influencer marketing prowess with Technopak’s three-decade-long expertise in management consulting within the Indian sub-continent. In this collaboration, Technopak will spearhead client acquisition efforts for Animeta Brandstar. Meanwhile, Animeta Brandstar will take charge of executing campaigns efficiently, ensuring optimal outcomes.
Animeta Brandstar revolutionizes influencer marketing with advanced tech, empowering brands to run precise campaigns with ideal creators. Prioritizing ROI and performance metrics, it provides invaluable insights for refining influencer marketing strategies effectively. Essentially, Animeta combines advanced technology with managed services for holistic campaign planning, execution & tracking. The ‘Animeta Verified Program’ ensures expert creator curation, enhancing video commerce skills. Streamlined processes include creator selection, production oversight, and seamless interaction with consumers using short-links and auto-chat tech. Integration with e-commerce platforms ensures smooth transactions and real-time performance assessment.
Animeta founder Anish Mehta shared his excitement, “It’s all about right ‘Collabs’ in the Creator Economy. Partnering with Technopak, a top management consulting firm, is one such exciting ‘Collab’ for Animeta. Combining our tech-data platform with Technopak’s market expertise & access will enable us to provide impactful influencer marketing & creator commerce solutions to brands, while delivering tangible ROI for their investments through the creation of near-term sales & long-term value”.
Founded on the philosophy of “concept to commissioning,” Technopak forms strategic partnerships with clients, aiding them in identifying high-value opportunities, overcoming critical challenges, and fostering robust, high-growth business models. Leveraging the collective expertise of over 85 professionals, Technopak specializes in consulting, M&A and marketing partnerships across sectors including retail, consumer products, fashion (textile and apparel), food services and sustainability.
Technopak president & managing partner Saloni Nangia articulated her enthusiasm, “At Technopak, our core commitment is empowering businesses with innovative solutions driving growth & we’re on the constant lookout for progressively disruptive solutions which can create long-term business impact. Our collaboration with Animeta underscores this dedication, as we integrate Animeta’s advanced tech-data platform into our service offerings at Technopak. Together, we aim to deliver unparalleled value and measurable results across retail, consumer goods, fashion and services sectors.”
The collaboration between Animeta and Technopak signifies a synergy of expertise and innovation, poised to drive substantial value and measurable outcomes for businesses across various industries.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
