iWorld
‘Iss Pyaar Ko Kya Naam Doon’ culminates on Hotstar after 8 episodes
MUMBAI: Star Plus’ popular show Iss Pyaar Ko Kya Naam Doon, which was renamed as Iss Pyaar Ko Kya Naam Doon Ek Jashn on the network’s OTT platform Hotstar, is now reaching its climax after eight episodes.
The Hotstar original series, which was launched on 24 November, ended on 15 December.
It may be recalled that on Star Plus, the show went off air almost three years ago.
As reported earlier by Indiantelevision.com, the show took the lead characters’ Arnav (Barun Sobti) and Khushi’s (Sanaya Irani) story forward, picking up from where the serial ended on the channel.
Also read: After IPKKND, five other television shows OTT can bring back!
Produced by Entertainment Mafia, the show was brought back on Hotstar with eight 10-minute episodes, showing a day in the life of the protagonists, set three years into their marriage.
A source close to the channel informed this website, “The show has done phenomenally well for Hotstar. It became one of the biggest hit in terms of original content. It had also done well for the channel on social media. On Twitter, the show trended at least four to five times.”
The source added, “The first season of Iss Pyaar Ko Kya Naam Doon Ek Jashn is over but going forward, the network may come up with more such seasons. While nothing has been decided as yet, but looking at the response, there might be a second season in the offing soon.”
Speaking about the per episode expenditure on digital, another sources says, “The per episode expenditure is almost similar to television for this show. On Hotstar, there were only eight episodes but on television, big shows see 200-300 episodes being made. However, on digital the cost remains more or less the same.”
Iss Pyaar Ko Kya Naam Doon was among the top rated show on Star Plus in 2011-12 before it went off air in November 2012. The show was also immensely popular among international viewers.
According to the source, the show on also garnered an exceptional response from advertisers.
It now remains to be seen if Star brings a second season of the show on its OTT platform.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
