iWorld
‘Iss Pyaar Ko Kya Naam Doon’ culminates on Hotstar after 8 episodes
MUMBAI: Star Plus’ popular show Iss Pyaar Ko Kya Naam Doon, which was renamed as Iss Pyaar Ko Kya Naam Doon Ek Jashn on the network’s OTT platform Hotstar, is now reaching its climax after eight episodes.
The Hotstar original series, which was launched on 24 November, ended on 15 December.
It may be recalled that on Star Plus, the show went off air almost three years ago.
As reported earlier by Indiantelevision.com, the show took the lead characters’ Arnav (Barun Sobti) and Khushi’s (Sanaya Irani) story forward, picking up from where the serial ended on the channel.
Also read: After IPKKND, five other television shows OTT can bring back!
Produced by Entertainment Mafia, the show was brought back on Hotstar with eight 10-minute episodes, showing a day in the life of the protagonists, set three years into their marriage.
A source close to the channel informed this website, “The show has done phenomenally well for Hotstar. It became one of the biggest hit in terms of original content. It had also done well for the channel on social media. On Twitter, the show trended at least four to five times.”
The source added, “The first season of Iss Pyaar Ko Kya Naam Doon Ek Jashn is over but going forward, the network may come up with more such seasons. While nothing has been decided as yet, but looking at the response, there might be a second season in the offing soon.”
Speaking about the per episode expenditure on digital, another sources says, “The per episode expenditure is almost similar to television for this show. On Hotstar, there were only eight episodes but on television, big shows see 200-300 episodes being made. However, on digital the cost remains more or less the same.”
Iss Pyaar Ko Kya Naam Doon was among the top rated show on Star Plus in 2011-12 before it went off air in November 2012. The show was also immensely popular among international viewers.
According to the source, the show on also garnered an exceptional response from advertisers.
It now remains to be seen if Star brings a second season of the show on its OTT platform.
