GECs
Rishtey refreshes content line-up; extends early prime-time slots
MUMBAI: In light of free to air (FTA) channels claiming a chunk of ratings according to the all India data by the Broadcast Audience Research Council (BARC) India, Viacom18’s FTA channel Rishtey is all set to ride the wave by launching a volley of fiction offering covering seven days a week as well as by extending its early prime time slot. Additionally, the channel will be sprucing up its weekend programming by introducing kids-friendly content and airing blockbuster movies.
What’s more, along with the introduction of new shows, Rishtey will also be refreshing its channel packaging.
With festivities kicking off in style, Rishtey’s first major outing in 2016 will be the launch of a romantic drama Salaam-E-Ishq, a love-hate story of Zain and Aliya set against the Muslim milieu. The show is set to launch on 11 January and will be aired from Monday t0 Saturday at 9 pm. Pertinent to note here is that this is the same show that previously had its run on Rishtey’s sister channel Colors as Beintehaa.
Aiming to cater to audiences across age-groups and demographics, the channel will also be extending its early prime time slot, starting from 5 pm with the introduction of shows like Pammi Pyarelal at 5pm , Hamari Saas Leela at 5.30 pm, Kitni Mohabbat Hai at 6pm and Yeh Pyaar Na Hoga Kam at 6.30pm.
In 2016, Rishtey will also be giving prominence to kids’ entertainment and focus on interesting content that will cater to the young audience as part of its Sunday morning programming.
The fun filled animated series Chhoti Anandi will capture adventures of an eight year old brave and righteous kid Anandi as she explores innumerable escapades in the company of her friends. Additionally the enchanting tales of Vikram and Betal in Kahaani Vikram Betal Ki will further strengthen the entertainment quotient on Sundays. Chhoti Anandi will air from 17 January at 10 am and will be followed by Kahaani Vikram Betal Ki at 11 am.
What’s more, the channel will also be showcasing the Sansui Colors Stardust Awards, which will be aired on 10 January at 7 pm.
Some of the movie premieres lined up on the channel include movies of 2015 like Manjhi and Pyaar Ka Punchnama 2.
Along with the content line up, Rishtey will engage viewers with a series of marketing activities, which includes daily as well as weekly on air contests.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
