MAM
Mindshare India celebrates global ‘Mindshare Day’
MUMBAI: Dedicated at celebrating Mindshare’s tenets of speed, provocation & teamwork and everything that Mindshare globally stands for, Mindshare’ global community celebrates Mindshare Day today, January 13th 2016. Institutionalized three years ago, Mindshare Day was conceptualized with the intention of bringing everyone within the Mindshare team together to celebrate the diversity of their talent, skill sets and great ideas. Mindshare Day is that one-day in the year that commemorates Mindshare holistically.
Commenting on this, Mindshare – South Asia CEO Prasanth Kumar said, “Mindshare Day is the opportunity for all at Mindshare to connect with the entire network. It is our vision to help clients grow their business and profitability through Adaptive Marketing, provocative ideas and new areas of engagement, which we believe can only be achieved through exceptionally driven and skilled talent. We’ve had a phenomenal 2015 and we chose to leverage this special day to celebrate as well as retrospect and give back to society through our initiative with the NGOs. We look forward to raising the bar and collectively motivating ourselves for an even better 2016.”
With a focus on what Mindshare can do globally to make the world a better place through both media experience and helping social causes in every country, Mindshare India decided to open new avenues for under-privileged children. The celebrations with the children from several NGOs took place across all the India offices, where the employees took time out to engage with them through a T-shirt painting activity. These T-shirts were later auctioned off to the employees in order to raise funds for NGOs such as Kalyandeep (Mumbai), Jhanan Mandira (Bengaluru), New Hope & New Life Rest (Chennai) and Literacy India in (Gurgaon).
With the belief in ‘Talent that attracts Talent’, Mindshare India makes great efforts to attract exceptional talent, which has positively impacted their business tremendously. Mindshare strongly believes that to drive change one needs to infuse fresh talent from diverse backgrounds. They also believe in rotating people across jobs to bring in a fresh perspective. The past year has seen remarkable strengthening of teams across verticals with diversified skills. Sharpening talent to create new opportunities and face new challenges is the Agency’s topmost priority, which is evident in the investments they make in the very best training and development team with world-class programmes from Mindshare Global, GroupM Worldwide, as well as a host of domain experts from India and South Asia.
The Mindshare network connects everyone together creating a platform for the free flow of ideas and path breaking work from which all can learn and leverage. 2015 was a landmark year for Mindshare India – winning an impressive array of over 175 awards, organizing the first-of-its-kind Content Day for HUL thereby paving the way for several other clients globally and talent management.
Brands
Zscaler, Airtel launch India AI Cyber Research Centre
New hub to boost cyber resilience and trusted AI use
NEW DELHI: As India’s digital engine roars ahead, so do the risks riding shotgun. In response, Zscaler, Inc. and Bharti Airtel have joined hands to launch the AI and Cyber Threat Research Center – India, a national initiative aimed at strengthening the country’s cyber defences and accelerating responsible AI adoption.
The centre is designed as a multi stakeholder platform that brings together industry, government and academia. Its mission is clear: protect critical sectors such as telecom, banking and energy, shield everyday digital users, and future proof India’s fast expanding online ecosystem.
India has long been a major innovation hub for Zscaler, with a substantial portion of its cyber research talent based here. With this new centre, that footprint evolves into a national collaboration engine. The idea is simple but ambitious, build in India, for India, and help power the country’s journey towards a secure and digitally self reliant future.
The timing is telling. India is building digital systems at population scale, not just enterprise scale. That scale has widened the attack surface dramatically. At the same time, cyber criminals and nation state actors are deploying AI to scan, probe and exploit vulnerabilities in minutes.
Zscaler’s research arm, ThreatLabz India, reports millions of infiltration attempts every month. These include espionage campaigns linked to regional geopolitical tensions, 1.2 million intrusion attempts from 20,000 sources targeting 58 Indian digital entities, and a rise in zero day exploit attempts across multiple industries.
In such an environment, perimeter based security models are struggling to keep pace. The new centre aims to push a shift towards secure by design systems and Zero Trust architecture.
Its strategy rests on four pillars: protect through real time intelligence, remediate by working directly with government agencies, facilitate adoption of AI driven security and Zero Trust frameworks, and build a stronger cybersecurity talent pipeline through specialised certifications.
As founding members, Zscaler and Airtel will combine global threat intelligence with local network visibility. Zscaler will deploy a dedicated India focused research team and draw insights from its Zero Trust Exchange platform, which processes over 500 billion daily transactions worldwide. Airtel, meanwhile, will contribute deep visibility into IoT and mobile traffic, helping detect suspicious activity faster and coordinate response across the ecosystem.
Bharti Airtel executive vice chairman Gopal Vittal, said the partnership extends Airtel’s commitment to safeguarding customers and the nation’s digital fabric. He added that the collaboration would address challenges unique to the Indian market and encourage secure and confident digital engagement.
Zscaler chief executive, chairman and founder Jay Chaudhry, said India’s digital ambition cannot be secured with legacy firewalls and VPNs. He noted that a modern Zero Trust architecture is essential for a hyper connected world and that the new centre would harness the scale of Zscaler’s global security cloud while empowering a new generation of Indian cyber defenders.
Additional members from critical public and private sectors are expected to join the initiative in the coming months, expanding its scope and deepening collaboration.
In a world where threats travel at machine speed, India’s answer is to think faster, collaborate wider and build smarter.
