GECs
Sri Adhikari Brothers launches youth channel Dhamaal Gujarat
MUMBAI: Sri Adhikari Brothers (SAB) has launched a new youth channel called Dhamaal Gujarat.
Dhamaal Gujarat will offer a unique platform with a combination of music, interaction, vibrancy and the hyper local nature of radio on TV.
Sri Adhikari Brother Television Network group CEO Manav Dhanda says, “The motive of Dhamaal Gujarat is to cater to the untapped youth market. The 15 to 40 age segment (youth) account to almost 50 per cent of Gujarat population, which is a huge number. One noticeable fact is that Youth & Music alone accounts for almost 60 per cent of youth TV viewership. Hence the channel is expected to be a hit among the youth and a perfect platform for advertisers to reach to their target audience.”
Besides having terrestrial presence, the group also plans to offer digital presence of Dhamaal Gujarat, providing content that can be consumed online. Also keeping up with the digital age, the channel will have a focused approach on social media.
The channel has two flagship shows, one of which will be a radio show with Radio City, 91.1 FM’s RJ Aseem and RJ Aarti, while the other will carry a light hearted comedy theme with the superstar of Gujarat – Siddharth Randeria – the Gujjubhai – The Great fame.
Sri Adhikari Brothers Group has an extensive marketing plan for Dhamaal Gujarat comprising print and outdoor promotions covering major cities & towns of Gujarat and associations with college festivals.
Radio City CEO Abraham Thomas adds, “Western India contributes maximum to TV viewership and Radio City reaches to 2.14 crore listeners in this zone. We are happy to associate with Dhamaal Gujarat and wish them the very best on their initiative of being the first and only youth channel in the state. As official radio partners, we aspire to engage the audience and add value to the Sri Adhikari Brothers endeavour.”
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
