iWorld
Ditto TV goes OTT first with ‘before TV’
MUMBAI: Zee Digital Convergence Limited’s Over The Top (OTT) platform DittoTV now allows viewers to enjoy their favourite content from the channels under Zee Group before airing it on television through their new feature titled ‘before TV’.
The feature is in line with the company and group’s continued focus on content and service innovations for the consumers.
Talking about this new initiative, ZDCL CEO Debashish Ghosh said, “The fact that more and more people are finding it easy to cut away from appointment viewing and watch their chosen entertainment anytime, anywhere, has only driven consumer expectations higher and upped the ante for OTT platforms the world-over. While, original content will remain one of the key drivers and focus of DittoTV’s global operations, serious innovations will help give our consumers something new and engaging all-the-time, every time. before TV is one such step in this direction.”
The company has recently created an original content titled as Life is Music and also plans to launch music based documentary titled as Chords of Change, which will feature musicians narrating their stories of their struggle and registering their protest in various zones across the country through their music.
The platform is focused on markets like the US, UK, Europe, Australia, New Zealand, Middle East, Asia Pacific and some parts of Africa. It will also carry non-Indian content shortly in the markets where it has been launched.
iWorld
Serena Menon Netflix’s head of PR exits, likely to join Prime Video & Amazon MGM
After seven years at Netflix, India PR chief moves to Amazon’s studio fold
MUMBAI: Serena Menon is turning the page on a seven year run at Netflix, stepping down as director, public relations, India to join Prime Video and Amazon MGM Studios.
Her exit comes shortly after Das moved on as head, brand PR, prime video Apac, signalling a wider shuffle within Amazon’s streaming communications set up.
At Netflix, Menon most recently led the India publicity team, shaping the streamer’s reputation in one of its most competitive markets. As director, public relations, India, she oversaw strategy, brand positioning and high impact earned campaigns for both homegrown originals and international titles.
Before that, she served as director, photo and av studio, asia pacific, managing creative teams across India, Japan, Korea, Australia and New Zealand, Taiwan and Southeast Asia. The brief was ambitious: craft the story behind the story and strengthen title campaigns with compelling visual narratives.
Her Netflix journey began in 2018 as manager, visual communications, India. She later became India lead, photo and av studio, building the team from scratch and putting in place the processes that helped scale operations in a fast growing market.
Prior to streaming, Menon built her editorial credentials at Elle Magazine as managing editor and associate editor, leading film and lifestyle coverage while collaborating on brand led initiatives. She earlier spent over six years at Hindustan Times, rising through roles including staff writer, senior staff writer, principal correspondent and assistant editor.
With a career that bridges newsroom rigour and global brand storytelling, Menon now steps into Amazon’s studio fold at a time when streaming competition is only getting sharper. Her next chapter promises to be as closely watched as the premieres she once publicised.
