MAM
The Advertising Club initiates ‘Twitter Townhall’
MUMBAI: The Advertising Club in partnership with Twitter Inida has initiated a unique concept called Twitter Townhall in India starting 12 February 2016.
Under this initiative, The Advertising Club will provide a platform to industry leaders to interact and inspire young and inquisitive minds across the country.
The Advertising Club president Raj Nayak said, “The world is going digital and India remains a major player in this realm. Conducting a first-of-its-kind virtual Twitter Townhall in the midst of all this, is an extremely exciting prospect for us. I would call it a ‘digital reach-out program’, because with this new initiative we are comprehensively erasing the narrow boundaries of time, geographies and hierarchies, and making it possible for inquiring minds to connect with business leaders in a unique and meaningful manner. We hope to continue breaking ground with the Advertising Club and initiating programs that foster growth for digital India.”
The platform provides a chance to engage with the best minds from the industry.
“Twitter Townhalls have been used by global business and political leaders to connect with their followers and audiences at large, for quite some time now. Bringing the Townhall to India is a huge step for digital India. I can say that we, at Twitter India, are excited to be associated with the Advertising Club to launch this initiative that is going to further encourage interaction and foster ambivalence for the ever growing digital audience in India”, added Twitter India vice president – media for Asia-Pacific, Middle East and North Africa Rishi Jaitly.
The Twitter Townhall will kick start with Unilever VP – media for Asia, Africa, Middle East, Turkey and Russia Rahul Welde. The townhall will be chaired by eminent business personality every week, including CMOs, CEOs, agency heads, media journalists and media honchos. Some of the stalwarts chairing this engaging initiative include Madison World chairman and managing director Sam Balsara, Publicis India managing director and chief creative officer Bobby Pawar , DDB Mudra Group CEO and managing director Madhukar Kamath, Dentsu Aegis chairman and CEO South Asia Ashish Bhasin , amongst other.
With a pre-decided schedule of townhalls, the Advertising Club Twitter handle will invite its followers and the Advertising Club members to send in their questions via the social media platform. If the question is shortlisted, it will be answered by the business leader every Friday at a pre-decided time from The Advertising Club Twitter handle (@TheAdClub_India).
MAM
Huella Services appoints Pankajj Rai as vice president – Ad sales
Media veteran with 18 years experience to lead monetisation and partnerships.
MUMBAI: When the ad game gets smarter, companies often look for someone who knows how to sell the story behind the screen. Huella Services has appointed Pankajj Rai as vice president for Ad sales, a move aimed at strengthening the company’s advertising and monetisation strategy as it expands its technology-led media offerings.
Rai brings over 18 years of experience across broadcast and digital media and will oversee monetisation initiatives for Newsroom AI, while also helping shape Huella’s next phase of development in interactive and AI-led advertising solutions.
Based in Delhi NCR, he will work closely with the founders and leadership team to align product capabilities with market needs, while driving partner development and go-to-market strategies for the company’s advertising platforms.
Rai’s career spans senior roles across some of India’s prominent media organisations. Before joining Huella, he served as business head for Wion and Zee Business at Zee Media Corporation. Earlier, he was national sales head at QYOU Media, where he led commercial partnerships and advertising growth.
His experience also includes managing commercial operations for major television brands such as Zee TV, Zee Cinema and Zee Bollywood, with responsibilities spanning North and East India.
Commenting on the appointment, Huella, co-founder and CEO Prrincey Roy said the company is strengthening its leadership team as it prepares for the next phase of growth.
“We’re thrilled to welcome Pankajj at a time when Huella is expanding both its portfolio and ambition. His depth of experience and strategic lens make him an invaluable addition as we build not just better products, but better outcomes for our partners and brands,” Roy said.
Huella Services is currently building technology driven advertising platforms that integrate AI powered content ecosystems with brand engagement, reflecting a broader shift in the media industry towards data driven and interactive advertising formats.
With Rai now leading ad sales and monetisation, the company aims to deepen relationships with advertisers while scaling its AI driven media products in an increasingly competitive digital advertising landscape.
