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Balaji Telefilms to raise Rs 150 crore for ALT Digital Media

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MUMBAI: Balaji Telefilms is betting big on its new digital venture ALT Digital Media and is planning to raise Rs 150 crore for the same. 

Balaji will raise the funds by issuing 1.07 crore preference shares at Rs 140 each to select global investors such as Atyant Capital India Fund – I, Vanderbilt University, GHI LTP Ltd, GHI HSP Ltd and GHI ERP Ltd.

The issue price represents a 26 per cent premium over the average of the weekly high and low of the volume weighted average share price of the company during the past 26-week period. The proposed issue will result in a dilution of 14.1 per cent of the equity share capital of the company and the post-issue promoter and promoter group holding in the company will be 40.6 per cent.

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The funds will be channelled in the launch of ALT Digital Media Entertainment Ltd, which will operate as subscription video on demand (SVOD) based over the top (OTT) platform targeted towards urban Indians and the Indian diaspora.

Leveraging the group’s position and creative abilities in both television and film content, ALT Digital Media plans to create differentiated, original digital content for the entire connected ecosystem spanning mobile devices, web, smart TVs and game stations.

The transaction was facilitated by Axis Capital Limited, being the sole investment banker and advisor for the fund raise.

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Hari Om OTT premieres Bhagwan Jhulelal Sai series

First devotional show on Jhulelal Sai streams in Sindhi and Hindi.

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MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.

The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.

Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”

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Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”

Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”

The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.

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In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.

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