Brands
Transform your space with Godrej Interio’s summer vibe sale
Mumbai: Each customer has distinctive preferences shaped by their personal style and specific needs which also resonates in their choices of furniture. This has been beautifully captured in the newly launched campaign “Summer Vibe Sale” by Godrej Interio, a business of Godrej & Boyce – the flagship company of the Godrej Group. The series of three films capture Godrej Interio’s wide range of aesthetically designed furniture crafted to suit the needs of modern Indian families, their dynamics, lifestyle, and aspirations, showcasing stories about tailored solutions for personal spaces.
The first film focuses on how consumers today find inspiration everywhere around them including social media and magazines; it showcases a young couple capturing snapshots of furniture inspirations. This journey transitions into them visiting the store, illustrating the seamless fusion of imagination and reality – ‘If it’s on your mind, you will get it at the Godrej Interio store’. The second film provides audiences with a glimpse of the abundant choices and personalisation options available for a sofa at Godrej Interio. From multiple fabric options to various designs and layout choices, customers can choose sofas to suit their preferences. Lastly, the third film invites viewers into the heart of the home – the kitchen. Through a charming vignette, a couple’s playful banter over breakfast leads them to the Godrej Interio Kitchen Gallery, where they discover the perfect blend of functionality and aesthetics tailored to their tastes and needs.
Speaking about the films, Godrej Interio head of marketing communications Sumeet Bhojani said, “Godrej Interio continues to be an integral part of modern Indian families and their journey towards personalization. We offer our consumers a wide range of furniture catering to their needs. For instance, our latest range of Upmods furniture offers endless customisation possibilities of each component to the consumers. Our latest campaign gives you a glimpse of a varied range of furniture and furnishing solutions that the brand has to offer right from the colours to the material of the furniture. At Godrej Interio, we firmly believe in empowering customers to create spaces that reflect their unique personalities. Through these films, we invite viewers to embark on a journey of discovery and creativity with us. This approach has enabled us to build and maintain the love and support of consumers for over a century.”
Contract Mumbai executive VP & general manager Ayan Chakraborty, shares the inspiration behind the commercial, “Summer is a great season and a reason to refresh our homes, also because the new year is celebrated across many states in the country. The Godrej Interio Summer Vibe campaign focuses on kitchens, sofas and other furniture in a series of 3 films. The Indian consumer is both particular and fastidious about her choices when it comes to choosing a kitchen build or furniture and Godrej Interio with its extensive range of designs, materials, colours and configurations delivers on this mindset quite seamlessly.”
The brand has attractive schemes offering 35% off on their range of furniture. The campaign consists of 3 videos and will be available in 5 regional languages – Telugu, Kannada, Bengali, Malayalam, and Tamil in addition to English and Hindi. The film will be promoted on YouTube and the brand’s social media platforms.
Brands
Amol Parashar invests in Nisaki Gin as strategic stakeholder
Actor shifts from endorsements to ownership with colour-changing craft gin
MUMBAI: Actor Amol Parashar has taken a spirited new turn off screen, investing in premium liquor label Nisaki Gin as a strategic stakeholder. The move marks a clear pivot from brand ambassador to brand believer, signalling a more hands-on chapter in how the actor engages with businesses.
Best known for his performances in the web series Tripling, the historical drama Sardar Udham, and the streaming title Gram Chikitsalay, Parashar has steadily built rapport with younger audiences. An IIT Delhi graduate, he pairs creative instinct with analytical rigour, and says he prefers partnerships rooted in conviction rather than mere visibility.
That thinking found a match in Nisaki Gin, a homegrown label that quite literally changes colour. The spirit shifts hues when mixed with tonic or citrus, turning every pour into a small spectacle. It is chemistry with character, and a conversation starter in a glass.
“Transformation has always been central to my journey as an actor,” Parashar said. “What drew me to Nisaki was the way it captures that spirit through its evolving hues and layered character. India’s premium spirits space is at an interesting inflection point, and I see this as a long term journey rooted in culture, quality and conviction.”
The brand is built around the philosophy ‘Love Every Hue’, celebrating nuance and layered experiences. In a market where identity and taste are increasingly fluid, the gin’s shifting shades mirror the evolving preferences of modern consumers.
Founder Sanchit Agarwal believes the partnership goes beyond capital. “Amol represents versatility and a strong connect with young audiences, which aligns well with how Nisaki is building its brand. His involvement brings not just investment, but insight as we grow across key markets,” he said.
India’s premium gin segment has gathered pace in recent years, buoyed by curious drinkers and the rise of craft labels. With Parashar now on board, Nisaki appears ready to raise a glass to its next phase, proving that sometimes the most interesting transformations happen off screen.
