Ad Campaigns
Manforce Condoms unveils new campaign #VotingVirgin
Mumbai: Manforce Condoms from the house of Mankind Pharma has rolled out its new campaign #VotingVirgin that resonates with the spirit of election season. The campaign’s initiative is to boost voter turnout by motivating first-time voters to actively participate in the forthcoming elections for a better future of the country.
In a lighthearted and witty exchange, two friends engage in a conversation about their first-time experiences. One expresses excitement, having heard stories from others until now. Meanwhile, the other friend lightens the mood with a humorous quip. Later, the friend and his girlfriend head to an election booth to embark on their first voting experience together.
As per the reports by Election Commission of India, this year approximately 1.85 crore people will be eligible for first-time voting. With the campaign the brand aspires to capture the attention of first-time voters and initiate humorous and quirky conversations that resonate with the interest of the audience while drawing parallels with the voting activity.
Speaking on the occasion, Mankind Pharma associate VP, sales and marketing head Joy Chatterjee said, “Our objective has always been to come up with certain topics that address important subjects, and voting plays a significant role in shaping our nation’s future. We came up with the creative idea of drawing a connection between voting virgins and its playful connotation to intrigue the first-time voters. Through this campaign, we endeavor to not only spark curiosity but also to instill a sense of active engagement, ultimately motivating them to actively participate in the voting process.”
Grapes co-founder and CEO Shradha Agarwal said, “The campaign comes with a groundbreaking concept, enabling the audience to see everything from a new perspective. Abiding by the conviction of the brand, the narrative effectively touches upon the important topic of voting in an unconventional way. It amplifies the reception of messaging among the youngsters, acquainting them about the significance of each vote.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
