MAM
PayTM’s Vijay Shekhar Sharma to chair IAMAI Payments Banks Group
Mumbai: PayTM founder Vijay Shekhar Sharma will chair the newly formed Payments Banks Group at the Internet and Mobile Association of India (IAMAI) while Vodafone India business head (M-Pesa) Suresh Sethi will be the vice-chairman of the group.
Commenting on the development, Sharma said, “Payments Banks is an innovative model of bringing unbanked population into the formal banking fold. PayTM along with other license holders, would make financial services accessible for every Indian through this innovative route.”
Currently, 6 out of the 10 payments banks’ primary licensees are IAMAI members. According to President Subho Ray, “the other 4 primary licensees have in principal agreed to join when they are in operation.”
In addition, IAMAI has more than 50 companies representing PPIs, Wallets, Aggregators, Business Correspondents, and PoS Operators among others as members.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
