9XO Emoji Life launched; provides international news via emoticons

MUMBAI: 9XO, the international music channel by 9X Media, has created a unique programming segment on its channel called 9XO Emoji Life. This short format show will capture the latest buzz in International celebrity news and present it in the language used by the millenials. 

The show will air all day long starting 15 April 2016.

Commenting on the initiative, 9XO programming head Clyde D’Souza said,”9XO has always prided itself on helping millenials discover great music in the language they speak. Whether its Facebook reactions or Whatsapping our friends we all use Emojis to express a range of emotions. Emoji Life will bring you the hottest news of the week emoji style.”