Brands
Lycos appoints Ramesh Reddy as group CFO
MUMBAI: Lycos has announced the appointment of Y.Ramesh Reddy as the group chief financial officer and executive director (finance) for the entire group. Reddy will report to the chairman and CEO Suresh Reddy and will oversee corporate finance, financial strategy, investor relations and reporting for the company. He will work closely with regional and global financial teams to raise the bar further on strengthening the financial foundation and fiscal discipline of the company.
Lycos is working on a meaningful and widespread reorganization of the group. These changes, the company says, are designed to simplify the way it interacts with customers, partners, investors and the world at large.
“Ramesh has witnessed the trajectory of the company as a director on the board for the last eight years. We are thrilled to see him take up an executive role with Lycos. His acute business acumen and solid experience in finance will be a big plus to the company” said Suresh Reddy.
Ramesh brings more than 25 years of experience to the company, including an extensive background working with public companies, corporate finance, operations management, financial planning and analysis, mergers and acquisitions, and investor relation. He was the group CFO of Cambridge Energy Resources (CER) and was also the group CFO of Cambridge Technology Enterprise. Prior to joining CTE, he was with Virinchi where he played a key role as the head of the product development and chief functional architect.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
