MAM
Carat India appoints Sujata Dwibedy as EVP
MUMBAI: Carat India has roped in Sujata Dwibedy as executive vice president, and as per the new mandate, Dwibedy will lead the Mondelez business at Carat in India . Meanwhile, she will also work closely with the Carat APAC team on the business.
A media veteran with more than 17 years of experience, Dwibedy has extensively worked across sectors such as FMCG, telecom, airlines, finance, alcohol and beverages. Prior to this, Dwibedy was head – business development at Omnicom Media Group.
Speaking on the appointment, Kartik said, “We are delighted to have the vast experience and capabilities that Dwibedy brings to the table. I am certain that she will bring to bear all of her learnings to deliver outstanding solutions for Mondelez in India.”
Dwibedy added, “I have always aspired to work on brand Mondelez. It is a wonderful brand to work on. It is a matter of great pride for me that I will be able to leverage my planning, research, buying and strategic skills for a brand of this stature!”
Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
