iWorld
Pyaar ka Panchnama’s Luv Ranjan & Ankur Garg to launch digital sitcom ‘Life Sahi Hai’
MUMBAI: Luv Films, a venture from the writer and director of Pyaar Ka Punchnama, Luv Ranjan, is all geared to enter the digital space with its sitcom Life Sahi Hai. Starting 24 May, the first episode of the series has already been shot, while the trailer will roll-out the first look of the show on 18 May.
Produced by Ranjan and partner and producer Ankur Garg under their company Luv Films and created by Tarun Jain, co-writer of Pyaar Ka Punchnama 2, the 12 episodic and 20 minute long series will feature multiple directors during the entire season’ tenure. The company has struck cash plus media deals with three sponsors. While Himalaya Herbals Men is the powered by sponsor, Mahindra Gusto 125 is the associate sponsor.
“The viewers will see the brands being seamlessly integrated in our series. Life Sahi Hai shows friendship amongst guys and is on a similar zone to my movie. As a company producing and distributing youthful and quality content, we’re thrilled to see our story come alive on the no holds barred online medium”, notes Garg.
He further adds, “Digital gives us the liberty to broadcast content without any constraints. We will mostly likely launch one episode per week There has been an immense boom in the online space in recent times and going by the opportunities that this medium offers, we are certain about achieving scale and building a brand from Life Sahi Hai”.
Completely shot in HD quality, the series is about four boys in their early 20’s, who come from different parts of India to live together independently for the first time, in Delhi, right after college. Coming from diverse backgrounds and having lived very different lives, the guys don’t immediately get along with each other. But feeding off each other’s strengths for help in professional as well as personal problems, they soon become buddies. Actors Tarun Jain, Suhail Nayyar, Abhishek Saha and Siddhant Chaturvedi will be seen essaying the characters of the four boys.
A source close to the development reveals that the production cost for one episode will approximately be Rs 22 lakh to 24 lakh.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
