MAM
Pakka teams up with brands & innovators to protect forests
Mumbai: In celebration of Earth Day, Pakka – pioneers of compostable packaging manufacturers in India, along with other 14 companies have committed to end sourcing from ancient and endangered forests in their textile and packaging supply chains, demonstrating their dedication to people and the planet. This commitment is part of the CanopyStyle and Pack4Good initiatives from solutions-driven environmental not-for-profit Canopy. Other forward-thinking fashion and lifestyle brands in today’s announcement include John Lewis & Partners, Kering, Groupe Beaumanoir, Zadig & Voltaire, C&A, PANGAIA, City Threads, 2WO+1NE=2, Zeus + Dione, and House of Hackney.
Every year, 3.4 billion trees are cut down to make man-made cellulosic fibre (MMCF)-based textiles, like viscose and rayon, and for paper packaging. That is equivalent to two soccer pitches worth of forests being cut down every second. Beyond their commitment to preserving the world’s most climate and biodiversity-critical forests, these companies will also invest in low-carbon, circular fibre alternatives like Next Gen materials, and advocate for forest conservation and restoration globally.
As next gen innovators — Pakka and other organisations like BlockTexx, Genera, Nordic Bioproducts, and Ponda offer solutions technologies that range from packaging solutions made from miscanthus pulp, clothing waste, wheat straw, or hemp residues to high-quality pulps for textiles and wetland-regenerating fibres. These innovators offer creative and low-impact alternatives to forest fibre. As new governmental regulations around deforestation, climate, and eco-design come into play, trailblazers such as these will provide the circular, climate-friendly materials that global brands need.
Founded in Ayodhya in 1981 as Yash Papers Ltd, a leading manufacturer of low-grammage kraft paper, the company strategically forayed into sustainable packaging. It was rebranded as Yash Pakka in 2019 to align with the mission of creating and promoting compostable packaging solutions, rebranding once again in 2023 to emerge as Pakka Ltd. The company has established a global footprint, with its products accessible in over 40 countries and offices present in India, North America and it plans to establish a facility in Guatemala.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
