Brands
LimeRoad For Men revolutionises online shopping & style discovery for men
MUMBAI: Limeroad revolutionized style discovery for women, today announced the launch of its new offering – LIMEROAD for Men.
LIMEROAD for Men is launching with 100,000+ style suggestionsand products for men, in order to address a unique need gap – people care deeply about how they look, yet find it difficult to find what they love when shown millions of options. LIMEROAD’s unique community of 200,000+ scrapbookers together with their deep algorithms create for users, fresh, unique looks, every 30 secondson the platform.
LIMEROAD for men includes 23 sub categories of apparel and accessories from over 250 Indian and International brands, together with tens of thousands of innovatively styled looks like “Style-like-bhai, shirts & sneakers, island style, cheeky graphics and minimal prints.”
This is a first for Indian men, who will now be able to look at their favourite stars, movies, sports heroes, as well as the latest trends in fashion and pick similar, affordable styles at a click – all thanks to LIMEROAD’s unique extensive community of stylists, called scrapbookers. As users keep repeating on LIMEROAD, the platform’s personalization algorithms kick in, thus automatically getting users closer to what they are likely to like the most. It is this content that drives the highest engagement and conversion rates in the industry – 13.5% for repeat users, and 7.5% for new users on the LIMEROAD app.
“Our mission is to build India’s most extensive discovery platform, driven by unique engaging content. We started out solving the problem first for women, and tackled the most fragmented of supplier and option ranges, enabling women to discover local and global trends like indie/ikat, gota patti, palazzos or fringes and botanical prints, pretty much as soon as they are first seen. All of this at super affordable prices. We will now bring this same discoverability to Indian men. We are ultimately democratizing fashion.” says Suchi Mukherjee, Founder & CEO, LimeRoad.
At launch, the internal team at LIMEROAD, 70% of who are men, were simply ecstatic. Says Prashant Malik, co-Founder & CTO, “I have spent the last 3 hours simply unable to do anything else but browse the platform. So glad we have launched LimeRoad For Men. Why should girls have all the fun?” Anuj VSN, LIMEROAD’s new CMO adds saying “We are solving a fundamental problem for men. We believe that at a macro level, men are getting more conscious about how they look, driven by local and global influences. And LimeRoad For Men is a delightful way to solve the problem.”
Brands
Komerz acquires Glassbox to launch creative commerce model in India
Brand storytelling meets AI-driven distribution as Komerz targets $345bn digital market
MUMBAI: London-headquartered commerce platform Komerz has acquired brand and marketing consultancy Glassbox, creating a single integrated system that blends creativity, distribution, and measurable sales.
The move introduces a new “creative commerce” model, combining AI-powered infrastructure, brand strategy, and performance measurement within one platform. By connecting upper-funnel brand building with lower-funnel conversion and repeat purchases, the combined entity aims to provide brands with a seamless growth engine.
Komerz Global CEO Ramesh Krishnamurthy said, “Creative commerce must operate across the funnel. Contextual content, data-led activation and distribution must function as one accountable growth engine.”
Komerz global COO Siddharth Shankar added, “Creative without distribution is theatre. Distribution without brand equity is discounting. Bringing both together lets brands build equity while driving measurable growth.”
Glassbox, founded in 2021 by Geetanjali Bhattacharji and Anil Nair, works across brand strategy, marketing transformation, and integrated communications. Bhattacharji said the integration reflects how “brand building must evolve from episodic campaigns to always-on, data-informed commerce frameworks.”
Komerz, valued around $330 million, operates across the UK, Europe, Asia, and North America. The acquisition will help multinational corporations manage complex global portfolios while enabling challenger and D2C brands to scale across India’s digital commerce market, projected to reach $345 billion by 2030.
With this deal, Komerz is strengthening its global “creative commerce” footprint, following its recent acquisition of US retail measurement firm Pathformance, and positioning itself at the intersection of creativity, commerce, and technology.
