iWorld
Twitter launches first-ever #EveryCharacterMatters Week
MUMBAI: Starting June 13 Twitter India will celebrate young creators and users in its first-ever week-long live showcase called#EveryCharacterMatters. This curated showcase across Comedy, Lifestyle, Modern Romance, and Music will see over 20 comedians, chefs, musicians, stylists, and more, harness Twitter, Vine and Periscope to connect and create with their followers.
#EveryCharacterMatters, as the theme suggests, will highlight how every content genre, every character, every personality has a voice on Twitter, and the curated showcase will be a reflection of the diverse youth and creative voices of our country. #EveryCharacterMatters will celebrate new forms of digital and live storytelling, and will help users discover and interact with new creators across their daily lives.
This week-long showcase will also encourage the creator in every user on the platform, and will showcase how best to use Twitter’s tools and features. Onecan join the conversation by following @VideoIndia account or #EveryCharacterMatters hashtag on Twitter, which is the best way to get live updates about the program. On the web, go to www.everycharactermatters.com to check out the #EveryCharacterMattersconversations unfold in real time.
“Twitter is current and live – it’s just like serving a dish at the restaurant – you get instant feedback. I can bounce off ideas for seasonal menus at The Bombay Canteen with our followers and I can also reach out to them asking about new ingredients I come across. I often look to Twitter for travel tips, and hyperlocal recommendations from foodies in the city I am visiting. Twitter helps build connections, inspires my work, and I learn something new everyday through my conversations,” says chef Thomas Zacharias (@ChefTZac) at The Bombay Canteen.
“#EveryCharacterMatters will put a spotlight on the new young, delightful, hyperlocal Twitter. It will allow people to enjoy their interests such as food and music in a new dimension, and in a more inclusive and collaborative manner. The content across categories on Twitter is authentic and relatable, and that helps us redefine digital lifestyles on the world’s largest live communications platform today,” says Twitter India Lifestyle and Culture Partnerships Keya Madhvani.
#EveryCharacterMatters will spotlight young Indian talent across genres, and all week these users will tell their stories in new, creative, multimedia content forms using Tweets, photos, videos, Vines, and Periscopes. They will collaborate with Twitter users for a richer experience by asking people to Tweet their ideas, lyrics, sound clips, and will involve them in the creator’s journey. You can journey with a musician in the making of a new track, or you can accompany a blogger as he walks down the streets of Bandra as he enjoys the local street food. Twitter brings you closer to all your favourite things, and you can enjoy them in ways you had never imagined – through candid conversations, live video broadcasts, and short-form videos.
eNews
Arvind KC joins OpenAI as chief people officer amid rapid expansion
Former Google and Meta executive to oversee hiring, systems and culture
SAN FRANCISCO: OpenAI has appointed Arvind KC as its chief people officer, tasking him with overseeing talent, culture and organisational systems as the company continues to scale rapidly.
KC brings a blend of engineering and people leadership experience, having previously held senior roles at Roblox, Google, Palantir Technologies and Meta. His career has focused on building large technical teams and designing systems intended to support speed, collaboration and sustained performance.
At OpenAI, KC will oversee core people functions, including hiring, onboarding, development and internal policies, as the organisation adapts to the demands of rapid growth and increasingly AI-enabled work. The role places him at the centre of how the company manages workforce expansion while preserving its operating culture.
OpenAI CEO of applications Fidji Simo, said the appointment reflects the company’s belief that how it scales should align with the future it aims to shape. She said KC would play a critical role in ensuring that people processes and systems keep pace with the company’s ambitions without undermining the principles that have guided its growth so far.
The appointment comes as companies across sectors rethink how work is organised amid growing use of artificial intelligence. OpenAI said it sees an opportunity and a responsibility to develop practical models for how organisations can integrate AI into daily work while continuing to invest in human capability, skills and long-term growth.
KC said he was joining OpenAI at a moment when organisations globally are being forced to reconsider how teams operate, how roles evolve and how workers adapt as technology changes. He added that OpenAI’s position at the centre of the AI ecosystem made it a unique place to explore those questions in practice, alongside customers and partners.






