MAM
Inkspell announces Drivers of Digital Awards 2016
MUMBAI: Inkspell has announced the inaugural edition of the Drivers of Digital Awards 2016 – India Chapter (DOD Awards), the entries for which will open from 6 June 2016.
This event has been conceptualized with the idea of furtherance of the ongoing digital momentum in India. The DOD Awards also aligns itself with the Government’s visionary programmes like ‘Digital India’ and ‘Start-up India’. Eminent personalities like Apurva Chamaria (HCL), Debasis Chatterji (Netxcell), Dr A Nagarathna (NLUIS) Gaurav Mehta (OLX), Gyan Gupta (Dainik Bhaskar), Noor Warsia (DMA), Piyush Pushkal (Dell), Rahul Ramchandani (Google), Rubeena Singh (MoneyControl), S Rajendran (Acer) among many others are on the jury panel of the Drivers of Digital Awards 2016.
The objective of the Drivers of Digital Awards is to establish a globally recognized Awards property in India. Furthermore it will motivate the agencies and enterprises to continue doing phenomenal work for the uplift of the digital economy in the country. The DOD Awards will encourage the entrepreneurship spree in the digital arena and celebrate the brisk pace of digital advancement in the country. It also aims to acknowledge and recognize the exceptional contributions to the digital growth by individuals, groups, as well as enterprises across different segments and sectors of the industry and act as a catalyst to the technological advancement and the progress in the national economy.
The Awards will have participation from the following industries: Digital marketing, e-Commerce & m-Commerce, Media, FMCG, BFSI, Auto, Electronics, OEMs, Technology and Conglomerates. There are a total of 37 Awards to be given away. The entry submission is open to all in the broad categories of Digital Marketing Awards, Website Awards, Mobile Awards, Digital Financial Awards and Special Awards.
Drivers of Digital Awards 2016 is associated with the International Council of Digital Enterprises and Networks (a Digital Europe initiative), Dainik Bhaskar, Digital Market Asia, Iffort.com, Indian Television, India Today Group, Octane and others.
Brands
Apple bites back: the $599 MacBook Neo is the cheapest Mac ever made
The tech giant unveils a budget laptop that packs a punch — and a lot of cheek
CALIFORNIA: Apple has never been shy about charging a premium. So when Cupertino rolls out a MacBook at $599 (approx. Rs 55,000) , it’s worth sitting up straight.
The MacBook Neo, unveiled Tuesday, is Apple’s most affordable laptop to date — undercutting its own MacBook Air and taking a sharp swipe at the budget PC market in one fell swoop. It starts at $499 for students, which, for a machine with Apple silicon inside, is frankly a steal.
At the heart of the Neo is the A18 Pro chip — the same muscle that powers the latest iPhones. Apple claims it is up to 50 per cent faster for everyday tasks than a rival PC running Intel’s Core Ultra 5, and three times quicker on on-device AI workloads. Fanless and featherweight at 2.7 pounds, it runs silently and promises up to 16 hours of battery life. Try doing that on a Chromebook.
The 13-inch liquid retina display clocks in at 2408-by-1506 resolution with 500 nits of brightness and support for billion colours — sharper and brighter, Apple says, than most rivals in this price band. It comes dressed in four colours: blush, indigo, silver, and a zesty new citrus, with matching keyboard shades to boot.
Connectivity is modest — two USB-C ports, a headphone jack, Wi-Fi 6E, and Bluetooth 6 — but this is a budget machine, not a pro workstation. The 1080p FaceTime camera, dual mics with directional beamforming, and Spatial Audio speakers round out a package that punches well above its weight class.
Apple senior vice-president of hardware engineering John Ternus alled it “a laptop only Apple could create.” That’s the kind of line that makes rivals wince — because, annoyingly, he might be right.
The Neo runs macOS Tahoe, with Apple Intelligence baked in for AI writing tools, live translation, and the sort of on-device smarts that keep user data away from the cloud. It also boasts 60 per cent recycled content — the highest of any Apple product — for those who like their bargains with a side of conscience.
For $599, Apple isn’t just selling a laptop. It’s selling an argument — that good design and real performance needn’t cost the earth. The PC industry had better have a decent comeback ready.
