iWorld
IOT group co’s exclusive agreement to stream content to over 100 APAC countries
MUMBAI: IOT Group Limited subsidiary – OTT Premium Pty Ltd – has entered an exclusive agreement to bring Xstream’s over-the-top media streaming platform to Australia and more than 100 countries across the Asia-Pacific region. Xstream, one of the only independently owned tier-one streaming companies in the world, offers telcos, broadcasters, production and film companies and content owners with the full end to end over-the-top platform to deliver content which can be viewed on any device, at anytime, anywhere.
OTT Premium will be headed up by Bob Morrison who joined Xstream as managing director, Asia Pacific in 2015 to launch, manage and grow Xstream’s operations across the region, after earlier spending 12 months on the board of Xstream. Bob is a known business strategist and respected industry leader bringing with him over 25 years of entertainment, media, television, content and OTT experience.
The Xstream technology will allow global content to be delivered instantly and seamlessly to Australian audiences – and Australian content to be delivered to new audiences around the world. Existing Xstream clients include Telenor (the world’s fourth biggest telco), Spark New Zealand (formerly Telecom New Zealand) and Bollywood’s largest production studio – Balaji Telefilms and is in discussion with some major players in the APAC region. In addition, OTT Premium will be adopting Xstream’s dynamic business model which means no matter the size of the client, OTT Premium will cohesively scale with each client’s individual needs.
“This partnership will expand the reach of an Australian tech company across the entire region,” said IOT Group Executive Director Duffell. “There is a gap in the market for customers looking for unique content delivered as and when they want it. There’s numerous streaming and VOD services offering mass content, few of which offer tailored viewing or multilingual channels to address unique tastes. The Xstream platform already has access to over 10,000+ hours of homeland television and continues to grow.”
“This partnership presents a huge opportunity for Australian broadcasters and telcos to bring previously unseen global TV content to local audiences, and provides a platform for Australian artists and production companies to bring their new content to a global stage,” Morrison said.
Xstream CEO Simon Hoegsbro commented: ““The entire Asia Pacific region is experiencing tremendous growth in online video viewership. Entering this new era with OTT Premium will allow us to meet the increasing demand for our technology in this region. We are honoured that OTT Premium has chosen Xstream to spearhead its reach into the Asia-Pacific region and we are committed to working with OTT Premium to offer a flexible, best in class OTT platform across the Asia Pacific continuing our commitment to simplify the complexity of Internet TV for our customers “
Over-the-Top (OTT) applications and services are the platform that delivers streaming and video-on-demand services to use on mobiles, tablet, web, smart TV, set-top-box and consoles and mobile devices. OTT providers are poised for scale and growth as they deliver user content over the Internet bypassing traditional distribution channels more generally, at a lower cost. Examples include Netflix and Apple TV (replacing your regular TV provider) or Skype (replacing your long distance provider).
iWorld
Spotify spotlights Premium with AI DJ and Lossless Audio push
Five week campaign highlights personalisation and high fidelity listening.
MUMBAI: Your playlist just got a promotion and it now comes with a DJ who never sleeps. Spotify is turning up the volume on its Premium proposition, rolling out a new campaign that places product features not just music centre stage.
At the heart of the push are two upgrades: AI DJ and Lossless Audio. Rather than pitching them as add-ons, Spotify positions these as the engines quietly reshaping how people listen, moving the experience from passive playback to something far more intuitive and immersive.
The campaign unfolds through two feature-led films rooted in everyday listening moments. One spot leans into AI DJ as a hyper-personalised curator, adapting in real time to mood, taste and listening patterns essentially turning algorithms into something that feels almost human. The other film zooms in on Lossless Audio, emphasising richer, high-fidelity sound that captures nuances often lost in compressed streaming.
It’s a strategic shift in storytelling. Instead of selling access to content, Spotify is selling how that content feels smarter, sharper, and more tailored to the individual listener.
The rollout is equally expansive. The five-week campaign spans digital video, connected TV, audio, out-of-home, social media and in-app integrations, ensuring visibility across both digital and physical touchpoints. The idea is clear: meet users wherever they are, and remind them that Premium is designed to follow.
There’s also a strong regional layer baked in. With integrations across Tamil and Telugu music, Spotify is leaning into India’s linguistic diversity, acknowledging that personalisation in this market is as much cultural as it is technological.
The broader play is hard to miss. In an increasingly crowded streaming landscape, differentiation is no longer just about catalogue size or pricing. It’s about experience. By foregrounding AI-led curation and high-quality audio, Spotify is betting that the next phase of competition will be won not by what users listen to, but how they listen to it.
And if this campaign is anything to go by, the platform is keen to ensure that every tap of the play button feels a little more like a performance.
