Brands
Cannes Lions 2016: Rediffusion Y&R and PHD India grab metals for Media Lions
MUMBAI: Out of six shortlisted entries from India, Rediffusion Y&R Mumbai bagged a Silver Lion and PHD India Mumbai won a Bronze Lion.
Rediffusion Y&R won the Silver Lion for Tata Motors’ ‘Dipper Condoms’ campaign under the Public Health & Safety sub-category. The innovative campaign was to create awareness of use of condoms and prevention of AIDS among truck drivers. Using the colloquial nuances popular amongst the truck drivers, the agency helped the brand create the campaign.
In India, most trucks have the phrase ‘Use Dipper At Night’ written behind urging fellow drivers to use “Dip headlights at night.” Taking a queue from it, Rediffusion Y&R created a condom brand and named it ‘DIPPER’. It was then packaged inspired truck art that the truck drivers would immediately relate to.
This is the second award the campaign has grabbed this year at Cannes Lions. Earlier Rediffusion Y&R India had picked up a single Bronze for its entry ‘Dipper Condoms’ in the Health & Wellness Lions category.
“The campaign is a result of over two years of hard work on the program for Tata Motors. Given that it is different from putting up a TVC, the success of the program brings us joy and validates the work that went into shaping it. The awards are an icing on that cake,” informed a delighted Rediffusion Y&R India president Dhunji S Wadia.
Apart from this, Hindustan Unilever’s campaign for Active Wheel Detergent – ‘Lo Kar Lo Baat’ – also grabbed a Bronze in the media category created by PHD India (Mumbai) for its use of mobile.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
