MAM
MEC launches MEC Touchpoints
MUMBAI: MEC, a global media agency has launched MEC Touchpoints, a tool that builds on MEC’s knowledge of the consumer purchase journey combined with global media-survey data from the recently launched GroupM LIVE Panel.
MEC Touchpoints is built around the Active and Passive stages of the purchase journey, as defined by MEC Momentum, the agency’s proprietary approach to understanding and quantifying how consumers make purchase decisions. Combining the strategic framework of MEC Momentum with data from LIVE Panel, GroupM’s global survey of media and consumer insights, MEC Touchpoints identifies the communication touchpoints that are most valuable to a brand, across any one of 15 categories in 30 countries.
In contrast to the common assumption that there are general rules about which touchpoints perform particular roles regardless of category, MEC Momentum studies reveal that touchpoint influence is category-specific. Even within a single category, touchpoints play different roles for the same consumer, depending on where they are on the purchase journey. With the launch of MEC Touchpoints, MEC puts these findings to use to help brands determine which exact touchpoints will have the greatest influence over consumers at different stages of the purchase journey, and which present the best opportunity for growth.
Commenting on the launch, MEC Chief Analytics and Insight Officer Stephan Bruneau, said, “All of our clients face exactly the same challenge: how can they create brand growth that outpaces their competitors? MEC Touchpoints gives us an immediate read on understanding our clients’ business, allowing us to create strategies and ideas that cut through the noise.”
MEC Touchpoints is powered by data from LIVE Panel, GroupM’s consumer panel built from Lightspeed GMI’s global panel of 5.5m consumers.
MAM
Toyota appoints Kenta Kon as President & CEO
New leader to steer EV push and global innovation amid industry shift.
MUMBAI: Toyota just handed the keys to a new driver because when the road to electric mobility gets twisty, you need someone who knows how to accelerate without skidding. Toyota Motor Corporation has named Kenta Kon as its new president and chief executive officer, a key leadership transition as the Japanese giant doubles down on its transformation in the fast-evolving global automotive landscape.
Kon brings deep expertise in automotive innovation, business strategy, and operational leadership to the top job. His appointment signals Toyota’s intent to sharpen focus on accelerating electric mobility, strengthening worldwide operations, and pushing customer-centric breakthroughs in next-generation technologies.
The company is betting on Kon to guide it through the industry’s pivotal shift toward sustainability, digital integration, and smarter mobility solutions. Key priorities under his watch include ramping up electric and hybrid lineups, expanding global market reach, driving cutting-edge automotive R&D, tightening supply-chain efficiency, and scaling connected and intelligent vehicle ecosystems.
This move comes at a time when legacy automakers face intense pressure to balance heritage strengths with aggressive electrification timelines and software-defined vehicle demands. Toyota aims to reinforce its position as a leader in sustainable, reliable, and future-ready mobility while navigating competitive challenges from both traditional rivals and new-age EV players.
For a brand that’s long defined durability and innovation, Kon’s elevation isn’t just a title change, it’s Toyota flooring it toward the next lap, ready to turn today’s tech talk into tomorrow’s showroom reality.
