Music and Youth
Zing ropes in Shraddha Kapoor as brand ambassador for its new campaign
MUMBAI: Zing, the popular youth entertainment channel recently launched a brand campaign and has roped in the versatile and successful actress Shraddha Kapoor as their new brand ambassador. Keeping in mind the changing audience perceptions and viewing patterns, Zing has completely revamped itself to cater to today’s youth and what the youth believes in- IINDIVIDUALITY. Today the three most important things in a youth’s life are Career, Relationships and Attitude and keeping that in mind the channel now flaunts its new identity; THAT’S MY THING. The new tag-line rightly embodies the youth and their outlook. They are totally clear about what they want and how to achieve that.
Speaking about the same,.Vishnu Shankar, Business Head, Zing, says, “Today’s youth voice their opinions on all matters that concern them. They have a large appetite for risk and experimentation. Their emphasis now is on being individualistic and being comfortable with it. Zing is aware and conscious of this phenomenon ;thus ‘That’s My Thing’ fits our brand identity. This campaign is fresh and youthful keeping in mind the ideologies of today’s generation.”
With the change in positioning, Zing is alteringits programming patterns too. The focus of the channel now is to project the youth as dynamic, innovative and adaptive. Zing’s flagship show Pyar Tune KyaKiyahas been a slot leader and will now be entering the next season with new anchors and a different approach. A new youth based fiction show Aye Zindagi will be added to the bouquet. This new show will have a fresh approach towards the youth and their problems and how they deal with them.New Non-Fiction shows will also be added to the current offering.
Along with all this the channel will continue to stick to its core concept of entertaining the audience with innovative content and music. With the brand campaign of the channel, Zing has alsodevised a 360 degree marketing campaign which includes T. V., Outdoor, Trade, DTH, Radio, Digital & social media activations.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
