Ad Campaigns
Togopool launches 7 Days, 7 Rides campaign across 7 states for eco-friendly commute
Mumbai: Togopool, a premium app for ride-sharing services, has announced a new initiative called “7 Days, 7 Rides”, aimed at encouraging ride-givers to engage more frequently with their platform while benefiting from substantial rewards. Designed to boost ride availability and reward consistency, this promotional offer is set to enhance the commuting experience across several Indian states.
Under the “7 Days, 7 Rides’ campaign, ride-givers who complete a minimum of seven rides, each covering at least 5 kilometres with no cancellation are entitled to a guaranteed bonus of Rs 300, credited to their Togopool wallets. Additionally, for every ride completed with a ride-taker, the ride-giver will earn an extra top-up of 20 per cent or more from the ride-taker’s payment. It’s important to note that the promotion is valid for Haryana, Delhi, Chandigarh, Uttar Pradesh, Himachal Pradesh, Rajasthan, and Uttarakhand, offering flexibility as rides can start in these states but end anywhere in India.
Moreover, Togopool emphasised that rides with multiple passengers will count as one ride, and rides cancelled by the ride-giver will not qualify for promotional benefits. This campaign does not extend to Maharashtra due to legal restrictions on carpooling services in the state.
“At Togopool, we are dedicated to enhancing our users’ experience and providing substantial rewards to our ride-givers,” said Togopool founder Saurabh C. “This campaign is not only about rewarding our loyal users but also about fostering a more connected and efficient transportation network across key regions. With ‘7 Days, 7 Rides’, we aim to encourage more consistent engagement on our platform, while offering greater earning potential and flexibility to our ride-givers.”
This strategic campaign underscores Togopool’s commitment to its community of users by rewarding them for their loyalty and encouraging the adoption of ride-sharing as a sustainable commuting option. Togopool invites ride-givers across the eligible states to participate in this exciting promotion, promising enhanced benefits and a superior commuting experience.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
