DTH
DTH channels being launched by September to impart education: Javadekar
NEW DELHI: Even as there is little possibility of Gyan Darshan getting revived on the television screen, 32 Direct to Home (DTH) Television Channels are to be used for providing high quality educational content to all teachers, students and citizens across the country interested in lifelong learning.
The 32 channels are proposed to be launched before September 2016. Initially the programmes will be in English but with the passage of time the programmes will be launched in regional languages as well.
Human Resource Development Minister Prakash Javadekar told the Lok Sabha today that the Government has approved a project to launch the ‘SWAYAM Prabha.’ There will be new content of four hours every day, which would be telecast six times a day allowing the student to choose the time of his/her convenience.
The main features of SWAYAM Prabha would be curriculum based course contents covering diverse disciplines such as arts, science, commerce, performing arts, social sciences and humanities subjects, engineering, technology, law, medicine, agriculture etc.
It would also cover all level of education: School education, undergraduate, postgraduate, engineering, out of school children, vocational courses and teacher training.
Gyan Darshan and Gyan Vani had been stopped on Doordarshan and All India Radio respectively when the Indira Gandhi National Open University failed to clear huge dues to the pubcaster for these channels.
However, these channels were later launched on the web, which was felt to be a bad alternative as the majority did not have access to internet.
IGNOU owed more than Rs 21.6 crore to All India Radio when it was shut on 30 September after the university failed to pay the outstanding dues for three years (for their 37 stations).
Gyan Darshan had been stopped even earlier in the beginning of 2014. It was also learnt byindiantelevision.com that IGNOU had applied to WPC for a licence to run television channels, but had been refused by the Department of Telecom which had told them that only Doordarshan can apply for such a channel. DD had refused to apply for the channel on behalf of IGNOU in view of the report by the Telecom Regulatory Authority of India which bars allotment of licences to government bodies to start their own channels.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
