Brands
Paytm moves aggressively into movie ticketing
MUMBAI: Paytm reported more than a lakh movie tickets, reflecting the huge potential of the online movie ticketing industry in India. This significant milestone has been crossed by Paytm within four months of launch of the movie ticketing business. In a massive effort to encourage digital payments in India, the company’s foray into the entertainment space has been warmly welcomed by the movie industry across the value chain comprising exhibitors, distributors and production houses. Leveraging Paytm’s existing ecosystem of over 130 million users, Paytm has set itself aggressive numbers in the months ahead.
One of the key reasons for the significant initial success of Paytm in the movie-ticketing domain has been the Pan India availability of movie screens on its platform. Currently, Paytm has over 2250 screens for which tickets can be booked online. This number will increase to 3000 screens in the coming months. Paytm’s list of tie-ups in the movie industry includes PVR, Cinepolis, Inox, Wave, Miraj, MovieTime, Gold Cinemas and multiple other chains & single screen theatres.
Speaking on this, Paytm VP Renu Setti said, “In just about four months since the launch of movie ticketing, Paytm is well on its way to become the country’s favorite mode of booking movie tickets. We are very pleased at the encouraging response to our efforts to serve the millions of movie lovers in India. Paytm will also bring offline single screens on its platform over a period of time. This will take the reach of Paytm deeper and further in this space, and also aid the theater owners in filling up seats.”
Brands
Metro Brands names Harshvardhan Chauhan chief marketing officer
Veteran marketer to drive brand, consumer and digital strategy
INDIA: Metro Brands Limited appointed Harshvardhan Chauhan as chief marketing officer and senior management personnel, as the footwear retailer sharpens its focus on brand building and omnichannel expansion.
In his new role, Chauhan will oversee the company’s marketing strategy, brand positioning and consumer engagement initiatives, supporting Metro Brands’ efforts to scale its retail and digital presence.
Chauhan brings more than 20 years of experience across retail, FMCG and digital transformation. He previously held leadership roles at Trident Group India, RP Sanjiv Goenka Group and DLF Limited.
Beyond corporate roles, Chauhan is the founding visionary of Bharat YEF and the author of NOBODY CARES ABOUT YOUR BRAND, reflecting his emphasis on brand-led growth and innovation.
The appointment comes as Metro Brands steps up investments in customer experience, digital engagement and scale-led growth in an increasingly competitive retail market.
