Brands
Vodafone U celebrates Friendship Day with ‘million fun experiences’
MUMBAI: With Friendship Day round the corner (Friendship Day is celebrated on the first Sunday of August), it’s that time of the year, when much of life revolves around making new friends and engaging more with older ones, especially for the youth. As they return to colleges and campuses, Vodafone U, a first of its kind lifestyle proposition for youth, has created the platform of Million Fun Experiences For the youth to engage and enjoy.
Targeting the socially active and increasingly demanding Indian youth,Vodafone U has launched a ‘Back to Campus’ campaign engaging with youngsters on topics and issues that matter to them most – friends, music, fashion, health and entertainment among others. The month long campaign in 400 leading colleges across top 50 cities will be driven through campus engagements and promoted via social media. On offer are unlimited fun and unbelievable experiences – from intercollegiate music competitions, music concerts, gaming zones, campus star contests and International Trips and many other telecom and non-telecom benefits and unlimited moments to enjoy with friends.
Speaking about Vodafone U and offering Million Fun Experiences,Sandeep Kataria, Director – Commercial, Vodafone India, said, “There is a lot happening in the life of youngsters today and they do not want to miss out! With Vodafone U, on offer is a bundle of benefits that will keep them connected with friends and fun via the world of internet, voice, music plus. Million Fun Experiences including a chance to win once-in-a-lifetime opportunity to enjoy the popular Tomatina festival in Spain or the Ultra Music Fest in Singapore. It is an opportunity for them to create a lifetime worth of memories with their buddies. Fun will always be on for the young as their world of interest, residing in their pocket, will be active, 24X7”
Beginning 3rd August, Vodafone is running the Back to Campus campaign in 20 plus colleges across Delhi NCR including Delhi College of Arts & Commerce, Delhi College of Engineering, Hans Raj College, Hindu College, Jesus & Mary College, Kirori Mal College, Miranda House, Shaheed Sukhdev College of Business Studies, Shri Ram College of Commerce, Sri Venkateswara College and Amity University amongst others.
Under the Million Fun Experience umbrella, recently Vodafone U customers in Delhi & NCR won tickets to a Lucky Ali, Sona Mohapatra and Papon concert. Back to Campus campaign receive enthusiastic response from some of the top colleges in Mumbai.In Maharashtra and Goa,Vodafone U has launched ‘Vodafone U- Battle of the Bands’ – one-of-its kind inter-city and inter-college Band competition in 100 colleges across five cities.
And there are more experiences! Once connected with Vodafone U one can use the MyVodafone App to avail of exciting offers like Buy One and Get One Free offers at Café Coffee Day, Amazon.com, Dominos, Lifestyle Retail, Mad over Donuts and US Pizza and many more youth centric brands!
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
