AD Agencies
DDB Mudra appoints 11 specialists in GOB
MUMBAI: As a part of its endeavor to build a future ready marketing services organisation, DDB Mudra Group has reconstituted the executive board and has announced the formation of The Group Operating Board (GOB). Consisting of leaders with a proven track record within the group and the industry, GOB members bring together diverse skillsets in marketing services and technology from across geographies.
The GOB will advice and assist the Group CEO and MD, Chairman & CCO and CFO on various aspects related to leading and growing the organisation. The GOB will focus on achieving the group’s People and Product goals to deliver client excellence.
The Group Operating Board will include:
• Aditya Kanthy- Chief Strategy Officer, DDB Mudra Group
• Anurag Bansal- Chief Financial Officer, DDB Mudra Group
• Gour Gupta- Executive Director, DDB Mudra Group & CEO, DDB Mudramax (OOH, Events & Experiential)
• Madhukar Kamath, Group CEO & MD, DDB Mudra Group
• Ranji Cherian- President, DDB Mudra South&East
• Rajiv Sabnis- Executive Director, DDB Mudra Group & President, DDB Mudra West
• Rita Verma- Executive Vice President- Organization Development, DDB Mudra Group
• Sathyamurthy Namakkal- Executive Director, DDB Mudra Group & President, DDB Mudramax- Media
• Sonal Dabral, Chairman & CCO, DDB Mudra Group
• Vandana Das- President, DDB Mudra North
• Vineet Gupta- Chief Digital Officer, DDB Mudra Group and MD, 22feet Tribal Worldwide
Quoting on the development, Madhukar Kamath said, “I am thrilled that each one of them is also a specialist in his / her field. The Group Operating Board will help lead collaborations with external partners in Technology, Data Analytics and Content.”
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
