MAM
Aritra Chaudhuri is Grey’s new senior creative head
MUMBAI: Grey group India has appointed Aritra Chaudhuri as new senior creative director in its Bangalore office. Chaudhuri will be responsible for driving the agency’s creative mandate for its impressive mix of clients based out of Bangalore.
Grey group India chief creative officer Sandipan Bhattacharyya said, “While a lot is said about the need for experimental, medium-bending work in our industry, very few actually walk the talk. Aritra displays that rare knack for exploring the new and finding ways to create pop culture that makes brands famous”
He joins with 10 years of extensive experience in various sectors including strategic planning, advertising, integrated campaign design, trans media storytelling, digital marketing, social media, art direction and graphic design.
Before joining Grey, he has worked with Leo Burnett as the creative director, where he was responsible for creating a yardstick and setting up the creative team in Delhi. Brands he handled there includes Olx, Snapdeal, Bacardi and SBI Cards. Enormous, Commonwealth and Mccann Worldgroup, Ogilvy and Mather, JWT, TBWA are the other agencies he worked with. He has been creatively associated with various brands like SBI, Zaffran, Baskin n Robbins, Chevrolet, The Economist, Sony, Taco Bell, Tropicana, Mountain Dew, National Geographic, History Channel, Pedigree, Adidas, etc.
Chaudhuri added, “Grey is changing, in terms of its people, systems and work culture. I look forward to the new challenges and do some intriguing work in a city that is intriguing in itself as far as business is concerned”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
