MAM
KnightsAD expands to Sri Lanka and Middle East
MUMBAI: KnightsAD Digital Media Associates recently announced its foray into Sri Lanka and the Middle Eastern markets of the UAE, Kuwait and Qatar. The company has seen close to 20 per cent month-on-month growth since its launch in January 2016 across India markets.
KnightsAD CEO Malik Gilani said, “We are ecstatic to announce our global expansion. We hope to provide our partners a global platform and extended reach.”
With Sri Lanka featuring among the top 10 countries in the world for mobile advertising growth (source, ExchangeWire) and the Middle East showing a growing mobile e-commerce trend (source, Adotas), the markets are ripe for content players to leverage this growth by extending their mobile and WAP advertising reach.
KnightsAD has partnered with leading telecoms and content companies in Sri Lanka and the Middle East; telecom partners include Oreedoo in Kuwait and Qatar, DU in the UAE as well as Dialog in Sri Lanka. With a conversion rate of up to 75000 a month, KnightsAD has quickly become one of the networks with the highest success rates and now widest reach.
With this expansion, the company hopes to replicate the success they have seen in India for content partners like Hungama, Nazara, Mauj and Saregama, to name a few.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
