News Broadcasting
Savdhaan India launches it’s new season of Savdhaan India
MUMBAI: Life OK’s flagship series Savdhaan India has received tremendous love and respect from the viewers in the last 4 years. In this journey, it has not only alerted citizens against crime and but has also given them the strength and motivation to face crime. In addition to showcasing real life incidents, the show has also advanced to acknowledging brave hearts who chose to fight against crime through Samman Awards.
Savdhaan India is all set to start its new season with a hard-hitting avatar. The new season’s philosophy – ‘darrkarnahi, dattkar’ urges the citizens to break their prevailing attitude of letting things be, of letting the powerful get away with crime, of not speaking up out of fear and face crime head on. As a brand that has always believed in walking the talk, Savdhaan India took the campaign on ground across the country and interacted with the citizens of Delhi, Lucknow and Ahmedabad
The campaign began at the capital city Delhi where the ‘darrkarnahi, dattkar’ anthem along with the pledge movement was unveiled for the very first time. In the next leg of the campaign, the anchors visited notorious crime locations and interacted with the citizens there. SarkhejGandhinagar Highway in Ahmedabad and PatrakarpuramChauraha in Lucknow were visited as hit and run cases and eve-teasing incidents are very prevalent in these locations respectively.
Savdhaan India has always acknowledged the youth to be change agents. Hence, following the visit to the crime locations, the team of Savdhaan India visited schools and colleges. The hosts invited the students to become partners in this attitudinal revolution. The students using a palm scanner digitally pledged their support. The hosts discussed youth related issues like eve teasing, ragging, bullying and cybercrime. At HK College in Ahmedabad many students shared harrowing experiences of being bullied and eve-teased and how they fought it. While in CMS, Gomtinagar – the students and the hosts had a very relevant discussion on how to protect oneself on social media.
A picture lasts forever and with that thought – the team of Savdhaan India created a huge pledge wall in these 3 cities. All those who were a part of this initiative clicked a picture of themselves against the wall to remind themselves of the pledge they took. More than 1000 pictures were collected. Lastly, the hosts felicitated the bravehearts who narrated their own stories of facing crime fearlessly thereby taking the of initiative ‘darrkarnahi, dattkar’ to life.
Stay Tuned to Savdhaan India to catch some of the most unnerving stories everydayat 10:00 pm only on Life OK
About STAR India:
STAR India has defined India’s broadcast media for over two decades and is today one of the country’s leading media and entertainment companies. It broadcasts more than 40 channels in 7 languages, reaching more than 720 million viewers every week across India and 100 countries. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India’s No. 1 General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus and Vijay.
STAR India is making quantum leaps in transforming sports in the country by leveraging the group’s strengths in superior content and audience engagement. STAR’s sports business has grown rapidly to 8 channel properties (STAR Sports 1, 2, 3, 4 and STAR Sports HD1, HD2, HD3 and HD4), making it the leading sports network in the country.
With our viewers on the move, Star is set to drive the agenda on digital content consumption in the country. starsports.com has redefined the future of sports consumption in India and now hotstar.com brings your favourite TV shows, movies and sports in one destination.
News Broadcasting
Senior media executive Madhu Soman exits Zee Media
Former Reuters and Bloomberg leader says he leaves with “no regrets” after brief stint at WION and Zee Business
NOIDA: Madhu Soman, a veteran of global newsrooms and media sales floors, has stepped away from Zee Media Corporation after a short stint steering business strategy for WION and Zee Business.
In a reflective LinkedIn note marking his departure, Soman said his time within the network’s corridors was always likely to be brief. “Some chapters close faster than expected,” he wrote, signalling the end of a nearly two-year spell in which he oversaw both editorial partnerships and commercial strategy.
Soman joined Zee Media in 2022 after more than a decade abroad with Reuters and Bloomberg, returning to India to take on the role of chief business officer for WION and Zee Business. His mandate was ambitious: bridge the newsroom and the revenue desk while expanding digital and broadcast reach.
During the stint, Zee Business reached break-even for the first time since its launch in 2005, while WION refreshed programming and strengthened its digital footprint across platforms such as YouTube and Facebook.
But Soman suggested the cultural fit proved uneasy. Describing himself as a “cultural misfit”, he hinted at deeper tensions between editorial instincts shaped in global newsrooms and the realities of India’s television news ecosystem.
Before joining Zee, Soman spent more than seven years at Bloomberg in Hong Kong as head of broadcast sales for Asia-Pacific, expanding the company’s news syndication business across several markets. Earlier, he held senior editorial roles at Reuters, overseeing online strategy in India and managing Reuters Video Services from London.
His career began in television and wire reporting, including a stint with ANI during the 1999 Kargil conflict, before moving into digital publishing as India’s internet media landscape took shape.
Now, after nearly three decades in broadcast and digital media, Soman is leaving Delhi NCR and returning to his hometown, Trivandrum.
Exhausted, he admits. But unbowed. And with one quiet line that sums up the journey: he didn’t sell his soul — because some things, after all, are not for sale.
