MAM
Kahani Designworks and Ek Type win Black Elephants
JAIPUR: The three day creative extravaganza of design and visual communication, Kyoorius Designyatra, reached its crescendo with the Kyoorius Design Awards 2016. On its 11th edition, a total of 22 Blue Elephants were awarded to those who have done remarkable work in the field, out of which Ogilvy & Mather took home four, followed close at heel by Open Strategy & Design with three Blue Elephants to their name.
Two Black Elephants (equivalent of a grand prix) were also won.
Kahani Designworks took home a Black Elephant, on top of their Blue Elephant, in the Design For Space category for ‘The State of Architecture’ which was done for Urban Design Research institute. The second winner of the prestigious Black Elephant was Ek Type in the Deign Craft category for their work titled ‘Baloo,’ which was done for Open Source through Google Fonts. This year Kyoorius Design Awards had received a total of 468 entries out of which 43 were the In-Book winners.
Five Blue elephants were won in the Branding & Identity category, with O&M and NH1 Designing claiming two each and BLOK winning one. Design for Packaging category saw two winners – Open Strategy & Design and Fitch — for their consumer packaging designs.
Four Blue Elephants were awarded in the Design for Communication category with winners including Ogilvy & Mather, Publicis Communication, Famous Innovations and Open Strategy and Design.
Design for Spaces saw four Blue and one Black Elephant, while three Blue Elephants and one Black Elephant were awarded in the Design Craft category. Open Strategy and Design and Dynamite Design each won one Blue Elephant in the writing for design category. Design for Good and Design for Book each had one Blue Elephant.
Kyoorius also awarded some of the future creative stars with the Kyoorius Young BloodAwards, which 353 entries with 14 Red Elephants being rewarded and 27 In-Book winners. “This year at Kyoorius Designyatra we aimed to bring together a group of divergent thinkers to encourage interactions and creativity. We hope people will go back inspired and with a new passion and vigour towards why they are a part of this ever-growing industry,” said Kyoorius CEO Rajesh Kejriwal , who organises this non-for-profit initiative with D&AD.
The awards were a culmination of the event on creativity and design that sparked fresh and new ideas among the attendees. The final day of Kyoorius Designyatra 2016 had an incredible speaker line-up that included Jon Marshall, Co-Founder & Creative Director, MAP, Singgih Kartono, Founder & Designer, Magno Design, Alex Daly, Founder, Vann Alexandra, Ronald van Schaik, Founder, Kaliber Interactive, Ayappa KM, Co-Founder, Early Man Film, Tap Kruavanichkit, Creative Director, Farmgroup, Ruchita Madhok, Principal, Kahani Designworks, Sameer Kulavoor, Founder, Bombay Duck Design and Sarang Kulkarni, Founder WhiteCrow. The speaker sessions ended with an interactive discussion with the legendary Michael Wolff, Founder, Michael Wolff & Co.
Designyatra is presented by Zee, and powered by The Patrika Group and has various partners such as Absolut, Zindagi, Colorplan, Nicobar, myPaperclip and many more.
Kyoorius Design Awards 2016 Winners List :
Kyoorius Young Blood Awards Winners List :
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
