Ad Campaigns
Rotary GenNext’s rap jam energizes youth to take charge at the Ballot Box
Mumbai: Rotary GenNext, satellite chapter of the Rotary Bangalore MidTown, has kicked off an inspiring campaign aimed at mobilizing Indian youth for the upcoming 2024 Lok Sabha elections. The campaign, titled ‘YourVoteYourVoice’, seeks to amplify youth participation in the democratic process and bring about meaningful change in society.
At the heart of the campaign is a captivating rap song titled ‘Power of your Voice’, produced in collaboration with Mad Mic, a prominent rapper from Bangalore. The song serves as a rallying cry for the youth, emphasizing the significance of each individual vote in shaping the nation’s future. Mad Mic’s appeal to the youth adds resonance to the campaign’s message, urging young Indians to recognize their collective power in effecting change. The rap song confronts feelings of disillusionment and apathy towards politics, while also empowering listeners to reclaim their agency and make a difference through voting.
With a staggering 97 crore eligible voters in India, the #YourVoteYourVoice campaign aims to encourage both rural and urban youth to exercise their right to vote. In the 2019 elections, 67% of youth turned up to vote, a statistic Rotary GenNext is determined to improve upon in the upcoming Lok Sabha elections.
“The idea behind this campaign is to reignite the passion among our youth for active civic participation,” said GenNext chairman RBM Taher Queesh Merchant. “We want to see a higher voter turnout in 2024, and we believe that by inspiring the youth, we can achieve this goal.”
