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TV premiere of Daniel Craig’s ‘Spectre’ on 23 October

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MUMBAI: Movies Now is all geared up to air the television premiere of the Daniel Craig starrer James Bond movie Spectre. With Diwali round the corner, the movie will hit the TV screens on 23 October at 1 pm and a repeat telecast at 9 pm.

Bond fans are also going to be treated to some prizes which are up for grabs during the premiere with a high-decibel marketing campaign. The channel has designed a four-pronged approach to engage with its audience, focusing on on-air, OOH, on-ground and digital mediums.

It has roped in multiple partners for the premiere which is presented by Amazon, co presented by Huawei, driven by Ford, partnered by Airtel and in association with Raymond. The Experiential Marketing partner is Barcode.

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“James Bond is one of the most iconic characters from Hollywood and Spectre was one of the highest grossing movies in India in 2015. While all television premieres on Movies Now have always received a phenomenal response from viewers and advertisers, as category leaders we are the going the extra mile for Spectre because Bond holds a very special place in the hearts of Indians. The main focus of our marketing campaign is to reach out to a mass audience, targeting both Bond franchise loyalists and movie enthusiasts. With Spectre, we hope to re-create the same box office magic and success on TV,” said Times Television Network English Entertainment Cluster and Zoom senior vice president and head Vivek Srivastava.

Besides promoting the premiere on the Times Television Network and various other channels across the Indian TV spectrum, Movies Now has also announced an exclusive In-movie Watch and Win contest. 4 lucky winners stand a chance to win an iPhone 7 each; all that they need to do is give a missed call and answer simple questions based on the movie.

With a 10 city outdoor campaign across Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Pune, Hyderabad, Cochin, Thiruvananthapuram and Hyderabad, the channel is supplementing this as an on-ground activation across 500 bars, which culminates in a mega-event of 3 simultaneous invite-only Bond-themed Spectre Parties held in Mumbai, Delhi and Bengaluru.

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Continuing with their focus on engaging with the urban youth, the channel’s digital initiatives include a special ‘Which Bond Are You?’ Instagram quiz and a day-long Twitter contest to be held on 23rd October with an iPhone7 and other cool prizes up for grabs.

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Hollywood

Who won what at the Oscars 2026? Full winners list from the 98th Academy Awards

A night of history, high drama, and gingery wit at the 98th Academy Awards

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LOS ANGELES: If the 98th Academy Awards taught us anything, it is that Hollywood still loves a tortured genius and a well-timed ginger joke. While the night was technically a coronation for Paul Thomas Anderson’s sprawling war drama One Battle After Another, the real battle was fought in the stalls of the Dolby Theatre as host Conan O’Brien unleashed a monologue that was part roast, part group therapy session.

The evening belonged to the cinematic heavyweights. One Battle After Another lived up to its title, clinching Best Picture, Best Director, and Best Adapted Screenplay. Anderson, the perennial bridesmaid of the Oscars, finally took home the big prizes, cementing his status as the industry’s favourite auteur.

In the acting categories, Michael B. Jordan made history. Winning Best Actor for his visceral performance in the supernatural thriller Sinners, he became only the fourth Black man to win the trophy. His speech was a masterclass in humility, though he spared a moment to thank his trainer for “making me look like I could actually fight a demon.”

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The history books were rewritten several times over. Autumn Durald Arkapaw shattered a long-standing glass ceiling by becoming the first woman to win Best Cinematography for Sinners. Meanwhile, the newly minted Best Achievement in Casting category saw its inaugural trophy go to the ensemble of One Battle After Another.

Returning to the stage with his signature quiff and self-deprecating bite, Conan O’Brien did not hold back. He began by acknowledging the elephant in the room: his own presence.

“I know what you’re thinking,” he quipped. “Why is the ghost of a Victorian chimney sweep hosting the Oscars? It’s because AI is too expensive and I work for sandwiches.”

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The controversy kicked off when he turned his sights on the Best Visual Effects nominees. Pointing at the Avatar: Fire and Ash table, he remarked:
“James Cameron has spent so much money on blue people that the actual ocean is now jealous of his budget. Jim, at some point, you have to admit this is just a very expensive aquarium hobby.”

He also took a cheeky swipe at the trend of method acting, specifically targeting Sean Penn.

“Sean stayed in character for so long that his own family had to serve him a subpoena just to get him to come to Sunday roast,” O’Brien joked, to a mix of nervous titters and Penn’s trademark stony glare.

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The night was not without its “did he really say that?” moments. During a bit about the length of the telecast, O’Brien noted that the show was running so long that:

“By the time we get to Best Picture, the winner will have already been rebooted as a gritty limited series on Max.”

He also touched on the industry’s obsession with youth, pointing at a young starlet and saying:

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“You’re so young that your first memory is actually a TikTok of this monologue.”

While most took it in stride, some critics on social media called the joke “typical boomer energy,” though O’Brien seemed entirely unfazed.

The full winners’ circle:
Best Picture: One Battle After Another
Best Director: Paul Thomas Anderson (One Battle After Another)
Best Actor: Michael B. Jordan (Sinners)
Best Actress: Jessie Buckley (Hamnet)
Best Supporting Actor: Sean Penn (One Battle After Another)
Best Supporting Actress: Amy Madigan (Weapons)
Best Animated Feature: K-Pop: Demon Hunters
Best Original Song: “Golden” from K-Pop: Demon Hunters

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As the curtains closed and the A-list headed for the after-parties, the mood was one of relief. Hollywood had managed to celebrate its past while poking fun at its increasingly digital future. Whether the night belonged to the war heroes of PTA or the witty barbs of a tall redhead remains a matter of debate.

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