Brands
Zee Mundo hires Steinbranding
MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee Mundo, the new Bollywood movie channel which was recently launched in the US Hispanic Market.
Steinbranding has been delivering successful branding projects in Latin America, US and Asia, for more than 16 years. In addition to the channel branding, the company is in charge of producing daily and monthly promos for ZEE Mundo, with special campaigns and stunts.
Zee Mundo provides exclusive and original HD Bollywood movies from the Zee library to the Hispanic audience in the US. It was recently launched in Dish Latino and Sling Latino. The programming offering includes titles that cover five genres (action, suspense, romance, drama and comedy), all dubbed completely in Spanish.
“The fact that we were chosen as partners for Zee Mundo’s arrival in the USH market is very important for us, especially after having produced 15 projects exclusively in India and more than 35 in Latin America. We are pleased to create new commercial opportunities in the region”, said Guillermo Stein, Steinbranding CEO.
Furthermore, he added: “Our experience is mainly focused on the creation of brand architecture. We work together with the networks’ in-house teams and produce promos, graphic packages, full-on rebrandings, design for Over-The-Top services (OTT), Subscription VOD (SVOD), news graphic packages, sport events, Idents, special promos, upfronts, trailers and other audiovisual media.”
Zee Mundo programming manager David Cabán emphasized: “Steinbranding consistently gives us the highest level of creativity and production. Its work reflects the outstanding quality values of modern Bollywood cinema presenting our audience a complete product full of elegance and magic.”
Likewise, Zee Mundo marketing and communication manager Rolando Figueroa stated: “We are very satisfied with the support Steinbranding‘s creative team gives us. It is a very professional company and they are helpful with all our requirements.”
Steinbranding has been in charge of several projects in Latin America such as the creation of Doki, Discovery Kids’ brand character, graphic campaigns for Discovery Channel, the complete re-branding for Canal (á), TV Azteca 7 and Azteca 13, Telefé, TV Pública Argentina, Elgourmet.com, Encuentro, Fox, Film &Arts, Fox sports, Paka Paka, Studio Universal, Yups, Cosmopolitan, DeporTv, Ecuador TV and HBO, among other channels. Stein branding has also created the visual language for projects such as Cablevisión, América, Utilísima, Hallmark, CityMundo, CityFamily and MovieCity.
Brands
Parachute Advansed rolls out ‘Nariyal wali Holi’
Brand highlights coconut oil protection during festival of colours
NATIONAL: Marico Limited has launched a culture-heavy Holi campaign for Parachute Advansed Gold Coconut Hair Oil, urging consumers to stop dodging colour and dive straight in. The line is punchy: Na na wali nahi, nariyal wali Holi
The premise is simple. Many revellers hold back during Holi for fear of hair damage. Marico’s pitch is that coconut oil protection removes that anxiety, turning hesitation into abandon.
The integrated campaign spans a digital film, dermatologist-led explainer reels on the science of pre-Holi oiling, influencer content, curated starter kits and an on-ground splash at Mumbai’s Marine Drive featuring creators Prannay Joshi and Sneha Namanandi. Each touchpoint reinforces the brand’s refrain: do not run from colour; run towards it.
The hero film, conceptualised by Tonic Worldwide, shows women charging into clouds of pigment: a visual metaphor for fearlessness backed by hair care. The tone is festive, but the strategy is calculated: blend cultural relevance with functional reassurance.
Marico Limited chief marketing officer – India Vikram Karwal, said Holi’s exuberance often comes with concern over hair damage. The campaign, he added, reframes protection as freedom: an invitation to celebrate without restraint.
Marico, listed on the BSE and NSE, reported turnover of $1.3 billion in FY 2024-25. Its portfolio spans Parachute, Saffola, Livon, Beardo and other beauty and wellness brands, with international markets contributing about 25 per cent of group revenue.
