eNews
Bittree’s redesigned website has real-time price quoting tool
MUMBAI: Bittree, a leading manufacturer of high-quality audio and video patchbays and patching systems, has announced launching of a redesigned website. The new web portal, Bittree.com, improves upon their already responsive and user-friendly experience with enhanced technical data on all their products and real-time price quoting. Customers can now visit the web site to view the large number of available products ready for immediate shipping.
“The primary goal of our new website is to replicate the outstanding customer service experience our partners receive when communicating one-on-one with our sales representatives,” says Bittree general manager Ari Baron. “We also wanted to create a unified multi-channel user interface that could benefit our growing international presence as well as serve as a one-stop-shop for any technical data our integrators and installers might need.”
Established in 1978, Bittree is dedicated to offering state-of-the-art patching systems that streamline signal routing and troubleshooting in media and entertainment operations of all sizes. The company offers an innovative line of audio, video, and data patchbays for use in broadcasting, postproduction, and pro A/V operations.
New benefits of the updated website include a real-time price quoting tool that provides international partners with precise and up-to-the-minute shipping quotes, a dynamic interface that changes to reflect user input, and a simplified ordering process. These features allow international purchasers in different time zones to bid more accurately without having to speak directly with a customer service representative.
Bittree.com also features enhanced search and download functions for obtaining technical product documentation like DWG’s, designation strip templates, circuit schematics, programming and cleaning instructions, technical and pinout drawings, and warranty information.
Additionally, custom orders can be initiated directly through the website, and legacy products are still supported. Bittree’s international programs are designed to give their global partners the tools, support, and incentives to grow their businesses and become more profitable through the sale and service of Bittree High-Performance Patching Systems.
Tailored for use in the post-production, pro A/V, systems integration, and radio and television broadcasting fields, Bittree’s patching solutions are rigorously tested to ensure long-term functionality and dependability, especially for mission-critical operations and live events.
To ensure consistency, performance, and adherence to rigid quality standards, all of the company’s patching products are designed, assembled, and tested in its state-of-the-art facility in Glendale, California. Bittree is an active member of industry trade organizations NAB (National Association of Broadcasters), NAMM (National Association of Music Merchants), and SMPTE (Society of Motion Picture & Television Engineers).
eNews
Meta invests Rs 256.6 crore for 30 per cent stake in REIL
Ambani pledges Rs 10 lakh crore for AI over seven years
MUMBAI: Six months after incorporating its artificial intelligence arm, Reliance Enterprise Intelligence Limited (REIL), Reliance Industries Ltd has infused a cumulative Rs 853.2 crore into the venture, tightening its embrace of enterprise AI.
Of the total, Reliance Intelligence Ltd has invested Rs 596.6 crore for a 70 per cent stake. The remaining Rs 256.6 crore came from Facebook Overseas, a unit of Meta, which holds 30 per cent. With the capital in place, REIL formally becomes a subsidiary of RIL.
The investment mirrors the Rs 855 crore commitment the two groups flagged in August 2025, when they unveiled the joint venture to build and scale enterprise AI solutions across India and select overseas markets.
The plan is straightforward but ambitious. REIL will tap Meta’s open-source Llama large language models to develop agentic enterprise AI tools. RIL, for its part, will provide digital infrastructure and access to its sprawling enterprise network, turning the conglomerate into a live testing ground for deployment at scale.
“Partnering with Meta brings our vision of providing AI to every Indian and enterprise to life,” said Reliance Industries chairman Mukesh Ambani, at the time of the announcement. By pairing Llama models with Reliance’s cross-industry footprint, he argued, the venture can iterate quickly and refine products in real-world conditions.
The move deepens a partnership forged in 2020, when Meta invested $5.7 billion for a 10 per cent stake in Jio Platforms, becoming its largest minority shareholder. The AI venture adds another strategic layer to that alliance.
The funding announcement follows the recently concluded India AI Impact Summit, which drew more than 500 global AI leaders, over 20 heads of state and upwards of 100 chief executives and founders. The mood was bullish, with billions of dollars discussed for domestic AI and data-centre infrastructure.
At the summit, Ambani pledged to invest Rs 10 lakh crore in AI over seven years starting 2026, calling it “patient, disciplined, nation-building capital” aimed at durable economic value rather than speculative gains.
The broader policy winds are favourable. In the Union Budget 2026-27, finance minister Nirmala Sitharaman earmarked Rs 1,000 Cr for the IndiaAI Mission, alongside measures to strengthen data-centre capacity.
The prize is large. The global AI market is projected to surpass $4 trillion by 2033. India’s own AI economy could reach $126 billion by 2030 and add as much as $1.7 trillion to GDP by 2035, according to the Inc42 Bharat AI Startups Report 2026.
