Brands
Dabur strengthens its ayurveda push with AyurMedha
MUMBAI: After Patanjali reminded the market of the country’s belief in its ancient ayurvedic solutions with its aggressive performance in the FMCG sector, it is now Dabur India’s turn to solidify its position as the ‘oldest ayurvedic brand’ in India.
Dabur India is promoting Ayurveda amongst the young professionals with AyurMedha scholarship. This program has been inculcated to encourage young talents in the field of Ayurveda. Through this initiative, the company will reach out to India’s top 50 Ayurveda medical colleges and select three meritorious students for the scholarship prize.
Introduced in 2012, this initiative has already facilitated over 300 students till now and endeavors to reach out to more colleges each year. In an attempt to make Ayurveda practices contemporary, Dabur is inviting successful Ayurveda practitioners from across the country to deliver lectures on Clinical Aspects of Ayurveda.
Dabur India head ethicals Dr. Durga Prasad said, “We are very pleased to announce this year AyurMedha scholarship. Such platform encourages young professionals to practice Ayurveda and take Goodness of Ayurveda across. Dabur as the continuum of traditional Ayurveda and cutting edge science strongly believes in passing on this knowledge to the younger generations which can take the Ayurveda heritage forward.
Dabur recently announced Dabur Chyawan Vatika, in which, the company with the help of Bio resource scientists, local tribes and NGOs has identified and established Green houses, across India, to cultivate rare medicinal plants. Under this initiative, the rare herbs/ saplings grown in the Chyawan Vatika green houses will be donated to India’s top 50 Ayurveda medical colleges and cultivated into medicinal plant garden, which will be named ‘Dabur Chyawan Vatika.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
