iWorld
Twitter curates special emoji for ‘Koffee with Karan’
MUMBAI: Social media platform Twitter has created a special emoji for the talk show Koffee with Karan. The show is slated to go on air on 6 November. It will be aired on Star World and Star World HD.
Beginning today and for the rest of the season, millions of avid TV viewers can engage, interact and join the conversation using the special emoji in time for the Sunday debut.
Viewers can Tweet using several special hashtags and the iconic yellow coffee mug emoji will appear next to the hashtag in their Tweet.
“Twitter is what’s happening in the world of news, sports, and entertainment and brings fans closer to their favourite stars and top entertainment moments. Koffee with Karan is an iconic show on Indian TV and we are excited to announce creative innovations and release exclusive content and videos on Twitter for this season. The first-ever Koffee with Karan emoji and the special celebrity hashtags will also delight fans across the globe,” Twitter India head of TV partnerships Viral Jani.
As an innovative twist, every week the show will also announce a new hashtag fashioned on the name of the celebrity guest in the hot seat. This dynamic and unique hashtag will also activate the special emoji.
Twitter has been every fan’s live connection to their favourite stars and shows and the mood on the platform has been in sync with the show’s exciting comeback. The chatter around the show’s sneak peeks of episode 1 is reflective of the fun banter that is in store for rest of the season.
In its past seasons, the show has been graced by a string of A-list actors like Amitabh Bachchan, Kajol, Rani Mukerji, Kareena Kapoor, Saif Ali Khan, Preity Zinta, Aishwarya Rai Bachchan, Sanjay Leela Bhansali, Gurinder Chadha, Farah Khan, Abhishek Bachchan, Anil Kapoor, Sonam Kapoor, Parineeti Chopra, etc.
The show’s first episode will feature Shah Rukh Khan and Alia Bhatt.
In the past as well, Twitter launched special emojis for moments of national cultural significance such as Ganeshotsav, International Day of Yoga, Independence Day and Republic Day. Twitter also launched it’s emoji for a TV series for Bigg Boss10.
Here is a special emoji for this season of Koffee With Karan! Talk to @karanjohar and guests by using #KWK #KoffeeWithKaran or #KWKonSW https://t.co/elysiksyYs
— Twitter India (@TwitterIndia) November 3, 2016
Don't miss the blockbuster premier of #KoffeeWithKaran with @iamsrk @aliaa08 on @StarWorldIndia this Sunday at 9 PM pic.twitter.com/h4dQIocspb
— Karan Johar (@karanjohar) November 2, 2016
Koffee with Karan now has its very own emoji! Tweet #KWKonSW to join the conversation with @karanjohar.
— Star World (@StarWorldIndia) November 2, 2016
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
