MAM
Emerging female visionaries: Fox, PepsiCo announce contest, award up to $200,000
MUMBAI: PepsiCo and 21st Century Fox, in partnership with the New York Academy of Sciences (NYAS), has announced “The Search for Hidden Figures” – a new scholarship contest designed to help uncover the next generation of female leaders in science, technology, engineering and math (STEM).
The program is inspired by the highly-anticipated feature film “Hidden Figures”, in theaters nationwide on 6 January, 2017, produced by Pharrell Williams, starring Taraji P. Henson, Octavia Spencer, Janelle Monáe, Kevin Costner, Kirsten Dunst, and Jim Parsons. The film tells the ‘untold’ story of three African American female NASA mathematicians during the Space Race of the 1960s. This contest will support today’s emerging STEM visionaries by awarding over US$200,000 (Rs 1.35 crore) in scholarships and other prizes to over 20 winners.
Taraji P. Henson plays Katherine Coleman Goble Johnson, American physicist, space scientist, and mathematician in “Hidden Figures.”
“PepsiCo is incredibly proud to work with 21st Century Fox and the New York Academy of Sciences to shine a light on women and girls doing outstanding but unheralded work in science, technology, engineering and math,” said PepsiCo’s vice chairman and chief scientific officer – global research and development Mehmood Khan. “The ‘Hidden Figures’ story is being told at a time when advances in each of these fields are creating unprecedented opportunities to develop solutions for many of the world’s biggest challenges. PepsiCo is proud to actively support the discovery of STEM talent and the development of STEM skills in the workforce.”
Beginning today through 10 December, 2016, online entries will be accepted directly at www.SearchforHiddenFigures.com. Semi-finalists will be selected in mid-December, and each will be asked to provide a video submission for continued consideration. Top video submissions will then be judged by a notable panel of judges that include: “Hidden Figures” Producer Pharrell Williams; “Hidden Figures” Producer Donna Gigliotti; Fox 2000 President Elizabeth Gabler; and President of the New York Academy of Sciences Ellis Rubinstein.
On January 12, 2017, two grand prize winners will be announced. Winners will receive access to the NYAS STEM skills training materials and programs, up to $200,000 in scholarships, and a trip to the Kennedy Space Center in Orlando, Florida.
“We are honored to have the opportunity to share the story of Katherine Johnson and her peers whose contributions have remained hidden for too long,” said 21st Century Fox executive chairman Lachlan Murdoch . “At 21CF, we believe in the power of storytelling to inspire the next generation of talent to dream bigger and unlock their full potential, and through The Search for Hidden Figures contest we are excited to give young women across the country the encouragement to pursue those dreams.”
To help encourage participation, PepsiCo and 21st Century Fox will be supporting the campaign with a national TV and digital media campaign featuring the film’s lead actress, Taraji P. Henson, as well as messages of encouragement from the film’s actresses and exclusive behind-the-scenes footage from “Hidden Figures” on the contest’s website. To further discussion around STEM, PepsiCo will also be launching a collection of STEM mobile and web games, quizzes and challenges for students and fans of the film to test their skills. The mobile and web games can be found at http://searchforhiddenfigures.com/stem-challenges/.
At PepsiCo, deep scientific and technological expertise is critical to meeting the company’s Performance with Purpose goals. Unlocking new ways to create more nutritionally advantaged foods and beverages or delivering tangible plans to increase production while reducing the company’s environment footprint, all rely on STEM leadership. By investing in today’s emerging talent, PepsiCo is playing a role in inspiring the next generation of STEM leaders who will likely become the driving force behind the company’s future innovation and topline growth.
PepsiCo recently announced a commitment to improve the lives of 12.5 million women and girls by 2025, as part of its Performance with Purpose goals. Given that women represent only 24 percent of the STEM workforce, PepsiCo is particularly committed to expanding and encouraging STEM opportunities among female students and professionals.
Prior to the Search for Hidden Figures contest, PepsiCo was the founding chair of the STEM Innovation Taskforce, a coalition on of more than 35 industry, government, educator and NGO partners who work cross functionally to develop and implement programs to help solve the STEM shortfall. Additionally, PepsiCo holds a longstanding relationship with NYAS and continues to support “The Junior Academy of the New York Academy of Sciences” – a virtual program dedicated to engaging exceptional STEM students. For more information about The Junior Academy of NYAS, please visit www.thejunioracademy.org.
“Hidden Figures,” directed by Theodore Melfi, is the incredible untold story of Katherine G. Johnson (Taraji P. Henson), Dorothy Vaughan (Octavia Spencer) and Mary Jackson (Janelle Monáe)—brilliant African-American women working at NASA, who served as the brains behind one of the greatest operations in history: the launch of astronaut John Glenn into orbit, a stunning achievement that restored the nation’s confidence, turned around the Space Race, and galvanized the world. The visionary trio crossed all gender and race lines to inspire generations to dream big. The film was written by Allison Schroeder and Melfi and is based on the book by Margot Lee Shetterly. The film opens wide on 6 January, 2017.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
