News Broadcasting
BARC India suspends three errant channels’ review
MUMBAI: Broadcast Audience Research Council (BARC), the only television audience measurement body in India, has temporarily suspended the review of viewership of three news channels.
An industry source confirmed the news to Indiantelevision.com that BARC has communicated to all the broadcasters that ratings for India News, TV9 Telegu and V6 News have been suspended owing to suspected mala fide practices. These news channels will not be seen in latest ratings as well.
BARC India neither confirmed nor denied the information when Indiantelevision.com got in touch with the ratings agency.
The weekly review of the three channels has been suspended for four weeks, and their review will not be published from the current BARC Week 46 to BARC Week 49.
Contacted by Indiantelevision.com on the BARC India notice, V6 News CEO Ravi Ankam communicated through chief technical officer Kishore Kumar, “We ourselves are shocked at this. I’m sure there has been a mistake and we are talking about this with the BARC management. V6 News is known for its uniqueness in responsible journalism and is popular among the masses. V6 management would never depend on such unnecessary manipulation.”
Bangalore-based TV 9 head of marketing (who is in-charge of the media department) Clifford Pereira chose not to receive calls from Indiantelevision.com. (BARC India’s ratings in Week-38 reiterated the undisputed dominance of Ravi Prakash’s TV 9 in Telugu news channel segment with 210.5 Gross Rating Point. )
India News CEO Varun Kohli, via an email response, said, “We are shocked to hear this and are seized of the decision taken by BARC. We are trying to talk to all the stakeholders, including BARC, to resolve the matter and address any misgivings. We are confident that the matter will be sorted out soon. We are a credible network in the broadcasting business for the last eight years and have shown consistent growth for the last five years in TAM and BARC ratings. We believe in the transparency of the system and intend getting to the bottom of the matter and exploring all options available to us.”
ITV Media Network managing director Kartikeya Sharma chose not to speak on this issue. Someone else picked up his mobile phone when Indiantelevision.com dialled him, excused himself, and never got back when asked to react to the development related to BARC.
It may be recalled that, in October, BARC India and Kerala TV Federation (KTF) had filed a joint police complaint with the director-general of Kerala Police after receiving complaints regarding attempts to retrieve addresses of BARC India panel homes and alleged efforts made to influence viewing trends.
The basis of the police complaint was BARC India vigilance team’s collation of conclusive evidence of more than one effort to tamper with BARC’s audience measurement system in favour of a couple of channels. Preliminary scrutiny by on-ground vigilance team confirmed that attempts were made by some individuals to not only find out addresses of BARC India panel homes but also to incentivise them and influence their viewership patterns.
BARC’s predecessor TAM India too had been plagued with allegations of such manipulations. In the late 1990s and early 2000s even a list of TAM India meter homes were circulated to media houses hinting that the measurement was not foolproof.
Learning from such lapses, BARC during its formative stages, undertook measures such as resorting to water-marking technology to plug loopholes.
News Broadcasting
Newsrooms rethink AI, trust and revenue models
Editors and tech leaders debate tools, deepfakes and viability.
MUMBAI: If yesterday’s newsroom ran on caffeine and chaos, tomorrow’s may well run on code but with a human still holding the pen. At the 22nd edition of the Video Broadcast and Broadband Tech Summit hosted by IndianTelevision.com, some of the sharpest minds in Indian media gathered to examine how artificial intelligence, automation and shifting audience behaviour are reshaping journalism. The session, titled The Newsroom of Tomorrow Tools, Trust, and Business Viability In Focus, did not descend into techno-utopian hype. Instead, it wrestled with a more uncomfortable question: how do you stay relevant, credible and profitable when the audience is changing faster than the headline cycle?
The panel featured Govindraj Ethiraj, Editor of The Core, Dr Nilesh Khare, COO of Sakal Media Group; Prakaran Tiwari, Chief Executive Producer at NDTV Profit; Manoj Padmanabhan, Head of Business Media and Entertainment at AWS; Neeraj Mishra, Key Account Manager at Vizrt and session chair; and Mayuresh Konnur, Bilingual Correspondent at Collective Newsroom, publisher for BBC in India.
Govindraj Ethiraj set the tone with a frank assessment. “The reason people do not consume as much news through us is because they are consuming news through other sources they trust more,” he said. In a fragmented ecosystem flooded with content, trust has become the real differentiator.
Yet AI is undeniably transforming workflows. Ethiraj admitted he now uses AI tools to proofread his own articles. “Sometimes it is scary how much it picks, but it helps,” he said. What once required layers of sub-editing can now be assisted by machines trained to flag errors, inconsistencies and structural weaknesses.
He pointed to how newsroom roles have evolved. The desk editor, widely advertised over the last 15 years, barely existed in its current form before the internet boom. As digital publishing accelerated, tasks such as curating listicles, ranking stories and optimising headlines became specialised functions. Now, many of those responsibilities can be performed or at least supported by AI systems. The disruption is not hypothetical; it is operational.
Dr Nilesh Khare approached the issue from both a business and technological standpoint. Sakal Media Group is developing its own large language model, built on 60 years of text and photo archives. The goal is independence. “We won’t need to depend on other platforms to develop ours,” he said, underscoring the strategic value of proprietary data.
For Khare, AI represents opportunity as much as anxiety. It can help expand content across geographies and languages, particularly in bridging North and South Indian markets. It can streamline production and reduce costs. He did not shy away from the implications. “As a journalist I feel bad but as a content producer I feel good that we will require less manpower,” he said, articulating a tension many in the room recognised but few openly admit.
He also highlighted how audience behaviour is evolving. Today, a retail investor can follow a stock using Gemini or GPT instead of toggling between multiple news channels. News is no longer consumed linearly; it is queried, personalised and synthesised. The newsroom must therefore produce content that survives not just on screens but within AI-generated summaries.
Prakaran Tiwari offered a more philosophical reflection. “AI has developed itself and adapted on the basis of how news is consumed. It’s all about giving a perspective,” he said. In his view, the competitive edge will not lie in speed alone but in interpretation. Facts are increasingly commoditised; context is not.
He also suggested that formats are fluid. While short-form video dominates social feeds, long-form audio is resurging. Govindraj Ethiraj noted that in the United States the 2024 election was described as the “podcast election”, reflecting how audiences are investing time in deeper, long-form discussions. The newsroom of tomorrow must cater to both scrolling and sustained listening.
Manoj Padmanabhan of AWS reframed the debate. Technology, he argued, is not an existential threat but an amplifier. “The power is given to the human journalist with all this technology in their hand, with it acting as a support or assistant to deliver the correct and relevant news to the people,” he said.
The traditional divide between a “normal” newsroom and a “digital” newsroom is fading. “It will not be two newsrooms,” he said. “It will be one newsroom.” In that integrated environment, the storyteller remains central. AI may assist with research, editing and distribution, but editorial judgement remains human.
Neeraj Mishra of Vizrt echoed the assistive narrative. India, he said, is a market of organised chaos, where news broadcasters are pushing ever-increasing volumes of content. AI will help manage scale. It is not here to replace people but to assist them.
Production barriers are already collapsing. “You don’t need a green screen to produce content now,” Mishra observed, hinting at virtual production tools and real-time rendering technologies. And this, he said, is only the beginning. In a cost-conscious market like India, AI adoption in both B to B and B to C segments is likely to rise sharply. The skills are available, he argued, the real question is whether organisations are willing to invest.
If opportunity was one half of the conversation, risk was the other. Mayuresh Konnur warned that fake news is now being peddled with alarming ease using AI tools. Deepfakes, synthetic audio and fabricated visuals can damage credibility overnight. Several journalists, he said, have already faced instances where manipulated content was circulated in their name.
“Eventually it becomes a question of how authentic you are in the market,” Konnur noted. In a crowded information economy, credibility is the ultimate moat. Regulations and clear guidelines, he argued, are necessary to curb misuse without stifling innovation.
Mishra added a note of caution against overuse. “AI should not be everywhere. It has to be used optimally,” he said. The value lies not in blanket automation but in strategic integration.
One of the most resonant metaphors came from Padmanabhan. AI, he suggested, is like a brush in a human hand. Powerful, versatile, transformative but inert without the artist. It cannot survive without the human touch.
Konnur distilled the session’s core takeaway, AI is inevitable, but the art of storytelling will never disappear.
In a media landscape defined by speed, shrinking attention spans and intense competition, the newsroom of tomorrow is not simply a technological upgrade. It is a recalibration. Between efficiency and ethics. Between automation and authenticity. Between reducing manpower and retaining meaning.
The algorithms may write cleaner copy and generate sharper graphics. They may even predict what audiences want before audiences know it themselves. But the enduring task remains unchanged to tell stories that inform, interrogate and inspire.
And for that, the human newsroom is still very much open for business.
