MAM
Dentsu Impact ropes in Megha Jain Sadhwani as VP
MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network that has been in the news recently for its wins on Maruti Suzuki digital and IKEA, has strengthened its account management team by roping in Megha Jai Sadhwani as the vice-president. She will report to Dentsu Impact president Amit Wadhwa.
This is Megha’s second innings at Dentsu Impact. She worked with the agency for four years before moving to Australia last year. Prior to joining Dentsu Impact, Megha worked with Saatchi & Saatchi in Sydney, where she was responsible for the Mondelez business – Cadbury chocolates, The Natural Confectionery Company and Sour Patch Kids.
“Coming back to Dentsu is like coming back to family for me. The agency houses some of the best minds in the industry and working with such people is always exciting and inspiring. Adding to that is the fact that this is probably the most forward thinking agency in the industry right now, one that has evolved its brand solutions for clients in the most innovative and integrated manner. I’m really looking forward to be part of this evolution and also applying my learnings from the Australian market here,” Megha said.
Other agencies that Megha has worked with include JWT & Publicis, where she handled communication for Pepsi, Nestle chocolates & Nestle Maggi. She also donned the hat of a marketer and worked at Adidas India before making her return to advertising.
Wadhwa said, “Megha is valuable asset wherever she works. What sets her apart is her passion towards brand building and people. With Dentsu Impact growing at a rapid pace we certainly need the right people around to ensure we don’t loose momentum and that’s why the moment she decided to come back to India, getting her back in the team was an easy decision.”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
