MAM
Dentsu Impact ropes in Megha Jain Sadhwani as VP
MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network that has been in the news recently for its wins on Maruti Suzuki digital and IKEA, has strengthened its account management team by roping in Megha Jai Sadhwani as the vice-president. She will report to Dentsu Impact president Amit Wadhwa.
This is Megha’s second innings at Dentsu Impact. She worked with the agency for four years before moving to Australia last year. Prior to joining Dentsu Impact, Megha worked with Saatchi & Saatchi in Sydney, where she was responsible for the Mondelez business – Cadbury chocolates, The Natural Confectionery Company and Sour Patch Kids.
“Coming back to Dentsu is like coming back to family for me. The agency houses some of the best minds in the industry and working with such people is always exciting and inspiring. Adding to that is the fact that this is probably the most forward thinking agency in the industry right now, one that has evolved its brand solutions for clients in the most innovative and integrated manner. I’m really looking forward to be part of this evolution and also applying my learnings from the Australian market here,” Megha said.
Other agencies that Megha has worked with include JWT & Publicis, where she handled communication for Pepsi, Nestle chocolates & Nestle Maggi. She also donned the hat of a marketer and worked at Adidas India before making her return to advertising.
Wadhwa said, “Megha is valuable asset wherever she works. What sets her apart is her passion towards brand building and people. With Dentsu Impact growing at a rapid pace we certainly need the right people around to ensure we don’t loose momentum and that’s why the moment she decided to come back to India, getting her back in the team was an easy decision.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
