iWorld
Sony Pictures Entertainment, SonyLiv & One Digital join hands for ‘Passengers’
MUMBAI: Sony Pictures Entertainment India (SPE) and SonyLiv have teamed up with One Digital Entertainment for SPE’s next release, Passengers.The action thriller starring Hollywood’s Chris Pratt and Jennifer Lawrence is being released in India on 6 January 2017 in 3D in English, Hindi, Tamil and Telugu.
“We are absolutely thrilled at having the opportunity to produce a song featuring Raftaar, who is an instant hit and very popular amongst millennials. The song is highly inspired by our sister concern, Sony Pictures Entertainment’sPassengers. Apart from Raftaar, Jubin Nautiyal and Shirley Setia have also lent their voice in this track.
Sony Pictures Networks EVP and SonyLiv head for digital business Uday Sodhi said: “We Liv to Entertain. We are very confident that our audience will enjoy this latest addition and look forward to produce more such songs in the near future.”
Raftaar, whose digital portfolio is handled by One Digital Entertainment, has created a special rap for Passenger’s promotions in India.http://www.sonyliv.com/dplnk?schema=sony://asset/5262307239001
Titled Aadat, the song captures the romance element of the film between the two strangers (Pratt and Lawrence) who discover love as they battle imminent death to save the lives of 5000 sleeping passengers on a sinking space ship. Aadat will be played in theatres across India before the English and Hindi versions of the film.
“Being associated with a studio as big as Sony Pictures Entertainment is not only exciting but also a great pleasure. The concept of promoting a Hollywood film in this manner is very innovative and executing this was equally great. We are confident that Raftaar’s connect with the youth will grab the attention of not only the music and movie fanatics but also reach a wider audience base,” added One Digital Entertainment COO and co-founder Gurpreet Singh Bhasin.
Sung by Jubin Nautiyal and Shirley Setia along with Raftaar, It has been written by Sukumar Dutta and penned by Amit Kumaran.SPE MD Vivek Krishnani said, “Passengers brings Hollywood’s two top stars together for the first time. Both are youth icons and it was therefore natural for us to look at ways to engage with the youth. With Raftaar being a popular name amongst the millennials, we were confident that partnering with him would be an interesting opportunity for us to create exciting content that finds resonance with the masses in India. With the support of SonyLiv’s team and their effort along with One Digital Entertainment we are excited to share Aadat with the audiences”
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
