Brands
‘Unpack Your Dreams’, advise cricketers
MUMBAI: Aristocrat has appointed Indian cricket champions Rohit Sharma and R. Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line.
Repositioning the brand with a fresh outlook, Aristocrat will now have a new logo with a tagline that says, ‘Unpack Your Dreams’ which is aimed towards individuals who are ambitious and constantly pursue their passion.
Sharma said, “All of us dream, but very few of us live the dream. Somewhere along the way, we lose sight of our vision. Ever since I was a young kid it was my dream to play cricket for the country. Now, when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”
Ashwin says, “As a cricketer, I am always travelling, be it for practice sessions or for a series and having reliable travel gear is of utmost importance.” Expressing her views on the partnership, V.I.P Industries managing director Radhika Piramal says, “We are delighted to have two powerful players to endorse Aristocrat. They have passionately followed their dreams and have managed to become one of the best cricketers in the world.”
V.I.P Industries sales and marketing vice president Sudip Ghose added, “With the repositioning, we wanted to extend our product offering with a new collection and create a fresh appeal for the brand, keeping in mind the evolving consumer and industry trends. We believe our new brand ideology and ambassadors will resonate with a younger audience who are passionate about their dreams and follow them no matter what.”
The digital film will go live from 14 January across all social media platforms of Aristocrat.
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
