GECs
Sony Pictures promotes Resident Evil final with VR experience
MUMBAI: Sony Pictures Entertainment recently set up a Virtual Reality (VR) immersive gaming experience ahead of the 3 February release of “Resident Evil: The Final Chapter”. Japanese engineers were flown to establish it in Mumbai.
The gaming experience is supported by haptic techonology — giving a tangible and realistic feel to virtual objects. The technology and will enable experiencing of the character Alice’s biggest fight against the un-dead as she approaches to save the humanity from complete oblivion.
Flagged off in Japan for a global tour, the immersive gaming experience is a result of cooperation between the video production company Sony PCL, Sony Pictures Entertainment (SPE) and the parent company Sony Corp.
Termed as ‘The Road to Raccoon City’, the new experience will feature content from the movie, complete with voiceover from Alice, the character that has been essayed by actress Milla Jovovich. It features the aforementioned technology to simulate a zombie attack, as users wear VR glasses and a vest that provides vibration and audio feedback while they shoot at zombies projected on-screen with a gun.
Sony Pictures Entertainment (SPE) India managing director Vivek Krishnani has had a first-hand experience with the game. He exclaimed that since it was the last installment of the ‘Resident Evil’ series and culmination of Alice’s incredible journey, they wanted to make it extraordinary for fans of the game and the franchise.
In 2016, VR headsets had just started to come into the market thanks to the likes of the Samsung Gear VR. While it was lower-cost solution, it was limited regarding the experience they could provide. In 2017 all of this will change, however. These early devices were the tip of the iceberg, a means of testing people’s interest in the idea of VR as a concept.
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GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
